Judge — March 1, 1919 — page 2: what you’re looking at

What you’re looking at

# Analysis This is a **Lucky Strike cigarette advertisement**, not political satire. The page features a man in a cap smoking a cigarette while holding a lighter, alongside a plate of flapjacks (pancakes). The ad's humor relies on a casual association: eating flapjacks, then smoking a Lucky Strike cigarette. The repeated slogan "It's toasted" emphasizes the brand's signature selling point—that Lucky Strike tobacco underwent a toasting process. The phrase "Out door men all prefer the famous Burley Cigarette" suggests marketing to working-class or outdoor laborers. By modern standards, this advertisement is notable primarily for openly promoting cigarettes without health warnings, reflecting early-20th-century advertising norms before tobacco's dangers were widely acknowledged or regulated.