Judge — February 22, 1919 — page 32: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Why My Memory Rarely Fails Me and how the secret of a good memory may be learned in a single evening to tell in his ation, the re- NOTE: When I asked Mr. Re own words, for nation-wide pu markable story of the devel. of his system for the cure of bad mer ind him reluc tant to tall print. Whe ner servic ust as he i a better mem ying his fare ordially agreed to my ry.— President IFTY members of the Rotary Club were seated in the banquet hall of the Hotel McAlpin in New York. 1 was intro duced to each member in turn, and each gave me his telephone number and told me his occupation. An hour later, after they had changed seats while my back was turned to them, I called each man by name, gave his tele- Pees number and named nis occupation, without a single error. The following evening, in the office of a large busi ness institution, [ asked the president of the concern to write down fifty words, numbers and names, and number each item. An hour later [ called out each item, and gave the number opposite which it had been written. At another time I glanced at the license numbers of a hundred and five automobiles which passed. These numbers were written down by witnesses, in the order in which the cars passed. Later [ called each number correctly and gave the order in which the numbers went t From Seattle to New York I have appeared before salesmen’s meetings, conventions, and Rotary Clubs giving demonstrations of my memory. 1 have met over 10,000 people in my travels. Yet I am quite sure I can call nearly every one of these men and women by name the instant I ‘meet them, ask most of them how the lumber business is or the shoe busi- ness or whatever business they were in when I was first introduced to them. People wonder at these memory feats. Hundreds have asked me how I can store so many facts, figures, and faces in my mind, and recall them at will. And they are even sore mystified when I explain that my memory used to be so poor [ would forget a man’s name twenty seconds after [ met him! In fact that was what led me to investigate and study the cause of poor memory and the remedy. For years I read books on psychology, mental culture, memory and other subjects. All of these books were good, but none of them was definite or easy enough. So I labored until I found out what it wes that enabled me to remember some things while [ forgot others. Finally I worked out a system that made my mem- ory practically infallible. T explained my system to a number of friends and they could hardly believe it possible. But some of them tried my method and invariably they told me they had doubled their memory power in a week They got the method the first evening and then de- veloped it as far as they cared to go. be principles which I had formulated in improv ing my own memory were so simple and so easy to apply that I decided to give my method to the world. At first I taught my memory system in person. My classes, in Rotary Clubs, banks, department stores, railway offices, manufacturing plants and every kind of business institution grew amazingly in DAVID M. ROTH By DAVID M. ROTH size and number. Memory teaching became my sole profession, and a wonderful experience it has been all the way from Seattle to New York City, I soon realized that I could never hope to serve more than a small fraction of those who needed my memory system and were eager to take it up unless I put it into a home-study course which people could acquire without personal instruction. The Independent Corporation, whose President, Mr. Karl V. S. Howland, had become interested in my work as a member my Rotary Club class in New York, saw the large possibilities of my Course as an element in their broad program for personal efficiency and self-improvement So it was my pleasure to join forces with this great publishing house, and the Roth Memory Course, i seven simple lessons, was offered to the public at a price of $5 (correspondence courses having been sold hitherto at anywhere from $20 to $100). Yo money in advance was to be asked, the idea being that the Course must sell itself purely on its merits. As you have doubtless observed, an extensive ad- vertising campaign was launched by my publishers with full ¢ announcements in all the leading periodicals of the country and in many leading news- papers. This campaign has continued without a let-up and with ever growing moryentum. From the very start this advertising became suc- cessful. The idea spread. Orders came in from everywhere. Edition after edition of the lessons was printed and still thousands of orders could not be led. The promise was made that the Course would im- prove any man’s or woman's memory in one evening. And it did! Letters of praise began to pour in almost as fast as the lessons were shipped—and have kept up ever since in a veritable flood. For example, Major E. B. Craft, Assistant Chief Engineer of the Western Electric Company, New York, wrote: Last evening was the fi ity I had to ady the course, and in one sitting I succeeded in tearning the list of 100 words forward and backward, and to say that I am delighted with the method, is putting it very mildly. I feel already that I am more than repaid in the real value and enjoyment that [have got out of the first lesson. Read this letter from Terence J. McManus, of the firm of Olcott, Bonynge, McManus & Ernst, At- torneys and Counsellors at Law, 170 Broadway, and one of the most famous trial lawyers in New York: “May I take occasion to state that I regard your service in giving this system to the world asa public benefaction? The wonderful simplicity of the meth- and the ease with which its pnnciples may be acquired, especially appeal to me. I may add that I already had occasion to test the effectiveness of rst two lessons in the preparation for trial of an important action in which I am about to engage.” Mr. McManus didn’t put it a bit too strong. And here is just a quotation from H. O. (Multi- graph) Smith, Division Manager cf the Multigraph Sales Co., Ltd., in Montreal: Here is the whole thing in a nutshell: Mr. Roth has a most remarkable Memory Course. | It is simple, and easy as falling off a log. Yet with one hour a day of practice anyone—I don't care who he is—can improve his memory in a week and have good memory in six months. Then there is the amazing experience of Victor Jones, who increased his business $100,000 in six months. And there are hundreds and thousands of others who have studied the Course and who have secured greater benefit from it than they dreamed possible. Perhaps the main reason why my method is so success- ful is because it is so ridiculously simple. You get the method of obtaining an infallible memory in one evening win the very frst lesson, ‘Then you develop your memory to any point you desire through the other six lessons. Th are only seven lessons in all. Yet the method is so ther ough that your memory becomes your obedient slave tor ever. And instead of being hard work, it is as fascinating as a game. I have received letters from people who sy the whole family gathers round the table for each lesson Men and women from coast to coast have thanked + for having made it so easy for them to acquire an infalli! memory. As one man said: Memory and good judgment go hand in hand. ours the conclusions we draw from our experience. ani our experience is only the sum total of what we remembe wr store away in my mind every valuable fact that relates to my business, whether it is something I hear of read. and when the proper time comes. I recall a facts T need. Before I studied the Roth C it took me three times as long to gain experience simply because I forgot so many facts. And how true that is! We say of elderly men that th judament is “ripe.” The reason it i ripe is because ave accumulated greater experience. But if we rememh all the important facts we can have a ripened judgment 15 Of 20 Of 30 years sooner! Thousands of sales have been lost because the salesm forgot some selling point that would have closed the order Many men when they are called upon to speak fail to put over their message or to make a good impression becau they are unable to remember just what they wanted to sty Many decisions involving thousands of dollars have been made unwisely because the man responsible didn't remember all the facts bearing on the situation, and thus used poor judgment. In fact, there is not a diy but that the average business man forgets to do from one to.a dozen things that would have increased his profits. There ar greater words in the English language descriptive of busi ness inefficiency than the two little words, “I forgot.’ My pupils are gracious enough to say that nothing will make that fatal phrase obsolete so quickly as the memory system it has been my good fortune to evolve Mr. Roth has told his story. It now remains for yc to tur it into dividends. ‘This will happen, we are sur if you will spend the fraction of time it requires to send for his complete Course on absolute approval. ‘After a few hours spent with the Roth Memory Course the fear as well as the tragedy of forgetting should he largely eliminated. You will obtain a fascinating new sense of confidence and power. Not only that, but you will have a sense of freedom that you never felt before. You will be freed of the memoran- dum pad, the notebook, and other artificial helps to which most of us are siaves. ‘So confident is the Independent Corporation, the pub- lishers of the Roth Memory Course, that once you have an ‘opportunity to see in your own home, how easy it is to doubie, zs trip’e, your memory power in a few short hours, that’ they are willing to send the course on free examination. Don't send any money. Merely mail the coupon of write a letter and the complete ccurse will be sent, all charges prepaid, at once. If you are not entirely satis Ged. send IS back axy in five days, after you re- ceive it and nothing. you ot oor On the other hand, if you are as pleased as are the thousands of other men and women who have used the course, send only $5 in fuli payment. You take no risk and you have everything to gain, so mail the coupon now. FREE EXAMINATION COUPON Independent Corporation Publishers of The Independent Weekly Dept. R-402 119 West 40th Street New York Please send me the Roth Memory course of seven lesson I will either remail the course to you within five days after its receipt or send you $5. Name Address comicbooks.com