Judge, 1919-01-18 · page 2 of 34
Judge — January 18, 1919 — page 2: what you’re looking at
What you’re looking at
# Judge Magazine Advertisement Analysis This page is primarily a **subscription advertisement for Judge magazine itself**, not political commentary. The cartoon depicts two figures—a man sitting in an oversized armchair labeled "Judge" and a woman standing nearby—in a humorous domestic scene about leisure and laughter. The ad's central message: subscribing to Judge requires "no questions" about why one wants to laugh. The copy argues that laughter needs no justification, even if "useless" or "inefficient," and that reading Judge offers guilt-free entertainment in one's routine existence. The satire is self-promotional—Judge markets itself as "The Happy Medium," promising subscribers can consume humor without needing to explain or justify the indulgence. It's essentially a lighthearted pitch for the magazine's value as escape entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Out vacant 2 You may subscribe to Judge and no questions will be asked &. Se 3) All Right, “@=) | Judge: © 225 Fifth A. New York City “Laugh and grow fat” one of the world’s greatest dictitians has said. But this is perhaps just another one of those dietetic guesses. You may or may not weigh more after laughing over a copy of Judge. And, besides, perhaps you don’t want to be fat. And why reasons for laughter? hunt up Let us laugh even if it is useless. Let us laugh even if it is inefficient. Yes, let us laugh, now and then, even if it is positively harmful to our health. =k © When vou send us your year’s or three months’ subscription to Judge, you need give us no reasons. Wives may serve Judge with their husbands’ breakfast coffee to cure them of the morning grouch habit, for all we care. You may order Judge to make you fat or to make you thin or for no pur- pose at all we ask no explanations. Perhaps reading Judge is the one thing that you do, in your routined existence, that is absolutely without reason. “Then, by all means, sce that you get Judge regularly. In other words, subscribe and be happy. &. JUDGE The Happy Medium © 225 Fifth Avenue, - - New York City comicbooks.com