Judge, 1918-12-14 · page 32 of 32
Judge — December 14, 1918 — page 32: what you’re looking at
What you’re looking at
This is a **Piso's cough medicine advertisement**, not satire or political content. The page promotes Piso's, a commercial patent medicine for treating coughs and colds. The ad emphasizes tradition and family trust—claiming 54 years of use across three generations of American mothers. The dramatic illustration at top shows an interior scene (possibly a sick room or home), though details are unclear in the silhouette. The text stresses safety ("safe, sane way") and effectiveness, positioning Piso's as a reliable, time-tested remedy available at drugstores for 30 cents. This reflects early 20th-century advertising strategies that appealed to maternal responsibility and generational continuity. **There is no political satire here**—this is straightforward product advertising, likely from Judge magazine's commercial section. Such ads were common in period publications and normalized patent medicines that later faced FDA regulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A? ae PTO ALT Relieving Coughs in a Safe, Sane Way As It Has Been Done for 54 Years If treated promptly with an effective preparation, Cis AND COLDS never should be neglected. serious complications may often be avoided. At the first sign of a cough, mothers of today turn to Piso’s just as naturally as their mothers and grandmothers did before them. Through fifty- four years—nearly three generations—Piso’s has been the favorite preparation in the great majority of American homes. Piso’s relieves promptly; it soothes inflamed membranes, eases the distress of coughing, allays irritation, stops throat tickling and is helpful in cases of hoarseness. Piso’s is the time-tested, dependable preparation that you always have known. Ask your drug- gist for Piso’s—3oc a bottle. PISOS for Coughs & Colds