Judge, 1918-11-30 · page 2 of 32
Judge — November 30, 1918 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily a **subscription advertisement** for *Judge* magazine, disguised as editorial content praising the publication's appeal. The cartoon depicts two figures: one labeled "Den Herrick" (likely a cartoonist or editor) presenting *Judge* to a military officer, who laughs in response. The text claims *Judge* is "the most welcome of all magazines in trench and camp and on battleship-board" during World War I. The satire is self-referential: *Judge* is marketing itself by claiming soldiers find it indispensable for morale. The ad encourages subscriptions as Christmas gifts for troops, emphasizing affordability ($1 for 20 weeks). The cartoon's joke appears simple—that *Judge*'s humor provides soldiers welcome relief—but the entire page functions as promotional material leveraging patriotic wartime sentiment to drive circulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
All Right, \Y Judge: N 225 Fifth Avenue New York City I accept your ffer—on $5.00. of three for $1.00. I stood tha Judge bs It's the most reesonéble offer [ ver SW Smiles’ and J can just heat Era Smiles of Smiles Along the Western Front Once a week, when Judge arrives in France, a broad smile spreads from ear to ear of the Allied line. We have this information from an authentic source. 6 Judge is acknowledged by us, and by others as well, to be the most welcome of allpmagazines if trench and camp and‘on battleship-board. Why shouldn’t it -be? Reason’ it out for yourself. Judge hasn’t-a care in the world , and neither has the American soldier or sailor boy as he goes about the most serious job of the ages. ‘That’s why there is Wimcediate congeniality when 4,Judge meets a soldier or © a sailor. Judge is a bit serious just now in its inten- tion to get itself sent—as a Christmas present — to several thousand more soldiers and sailors—so please listen to Judge this once without laughing. For Soldiers and Sailors With characteristic abandon, Judge has decided to make a special Christmas offer on soldier and sailor subscriptions of Twenty Weeks for One Dollar. Doesn't that just about settle the question as to what you are going to give a Certain Soldier or a Certain Sailor? Why, one copy of Judge is Christmas enough for any person —and think of twenty! And civilians, too, read Judge. If you known any civilians, why not send ’em Judge —a year for $5 — or 13 issues for $1. Do your Christmas easy. Shopping Judge—The Happy Medium 225 Fifth Avenue, New York City comicbooks.com