Judge, 1918-11-16 · page 31 of 32
Judge — November 16, 1918 — page 31: what you’re looking at
What you’re looking at
This page is **primarily a full-page advertisement**, not a cartoon or satirical content. It promotes "The American Universities New Unabridged Dictionary" published by Brunswick Subscription Co. The ad uses persuasive messaging typical of the era, appealing to readers' self-improvement aspirations. Key selling points emphasize the dictionary's practicality (lightweight India paper, compact size compared to older unabridged editions) and prestige (contributions from Harvard, Princeton, Columbia, etc.). The marketing strategy includes urgency ("Don't Stop Growing!") and value proposition—offering the dictionary to Judge readers at a discounted price ($13.50, or $12.50 with coupon), suggesting the full publisher's price was higher. The date (November 16, 1918) is just after WWI's armistice, though this ad contains no political commentary. It simply represents contemporary commercial advertising as it appeared in Judge magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ng- ngs; in- ung Tre ass, age um- iries ning nent and November 16, 1918 (Dear i It is not a : Real Home if it lo lacks a “New, Up-to-date Unabridged Dictionary THE AMERICAN UNIVERSITIES NEW UNABRIDGED DICTIONARY. The Latest and Most Complete Contributing Staff From the Leading American Universities—Harvard, Princeton, Columbia, Pennsy Ivania, Cornell--Assisted by Specialists From All Parts of the World Printed on INDIA PAPER which enormously reduces weight and bulk as com- pared with the old style Unabridged Dictionaries FULL printed on ordinary book: panets instead of 7 wersitics” Dictiontiry weighs only 7 3-4 : TION f pounds. Instead of being © inches thick, a - = i, with beautiful Grecian the American Universities Dictionary is border design and___letter- only 2 3-4 inches thick. Instead of re- ing in gold. Specially re quiring an unsightly book stand, the inforced covers, with — spring’ American Universities Dictionary back and silk head and _ taif can be handled with the ease bands, a book of ordinary size. Bound in , There are nearly 2500 pages in this big vol- ume. 16 Full-Page 4 . Colored Plates form CASS. em E an interesting fea- ture, besides numer- ous Illustrations in the text. Full Gold Edges The Last Word in Elegance and Durability The Patent Thumb Index makes any part | of the complete vocabulary of 400,000 words instantly accessible. Size of volume 11 3-8 x9 inches. Two and three quarters inches thick. Weight 7 3-4 pounds. rds, pr ght into being by the literary . The American Universit lowing encyclop INCIPAL COMMERCIAL AND FINANCIAL TERMS IN CURRENT USE IN EIGHT LANGUAGES —ENGLISH, SPANISH, PORTUGUESE PRENCH, RUSSIAN, DUTCH, GERMAN, f this terms ir wards of 400,000 awe ican University cor I \TURES, in th his new volur AND EDUCATIONAL in one cocabulary. make k of general reference of modern times f Ga hind Gapped gio x physically How many words have you add: our command s last, to offer the v ente 5 th kes it w fume at HALF THE PUBLISHERS’ PRICE. which was you still laboring under the delusi your growing language needs? atianamalatreeace Sictonsry saswers:al Our Price to Judge Readers Only $13.50 and Instalment Terms, if desired. Or $12.50 with coupon if you want to save the cash discount. BRUNSWICK SUBSCRIPTION CO. <Jursou8 | i _ 16 Brunswick Building, New York City Otherwise Twill A Final Word s for sis return. at your expense, my enlightened head of a household bridged Bietionary ‘and cherishes the h nee! of an up-to-date. so sential a book to Make “some day” TO-DAY by tinguish the © . ae soe SS \ comicbooks.com