Judge, 1918-10-19 · page 2 of 32
Judge — October 19, 1918 — page 2: what you’re looking at
What you’re looking at
# Fatima Cigarette Advertisement This is primarily a **cigarette advertisement**, not political satire. The ad promotes Fatima brand cigarettes as "A Sensible Cigarette," targeting military audiences—specifically U.S. Navy personnel. The text claims sales data showing that over 80% of cigarettes sold in Officers' Messes aboard naval vessels are Fatimas, and that the brand is popular among enlisted men too. The illustration depicts a naval vessel and shore scene with sailors, emphasizing the cigarette's appeal to military life. The floating imagery above suggests smoke or the product's reach. This represents early 20th-century tobacco marketing that freely advertised cigarettes without health warnings, and directly targeted military consumers as a desirable demographic. The "sensible" framing is marketing language with no ironic intent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
See va — 1 A es, ...and with Navy Officers, it’s a little over 80% eA fact : Sales reports show that throughout the U. S. Nayy—on battleships, cruisers, destroyers and all-other types of naval vessels—over 80% of all the cigarettes sold in Officers’ Mess are Fatimas. Among the men too, of course, Fatimas are a big favorite. Liggatte Myers Kbocco Cx FATIMA A Sensible Cigarette comicbooks.com