Judge — October 5, 1918 — page 1: what you’re looking at

What you’re looking at

# "Sticking Up for Uncle Sam" This Judge magazine cover from October 5, 1918, depicts a fashionable woman holding what appears to be a Thrift Card—a government savings program used to fund World War I. The woman's elegant appearance (wide-brimmed hat, jewelry) contrasts with her patriotic duty. The title "Sticking Up for Uncle Sam" uses a double meaning: literally "supporting" Uncle Sam (the U.S. government) through financial contribution, while "sticking up" also suggests forcefully advocating for the war effort. The satire likely mocks how the government marketed war bonds and savings programs to the public, or possibly critiques how even wealthy citizens were being asked—or pressured—to contribute financially to the war effort. The fashionable woman represents those targeted by this patriotic appeal.