Judge, 1918-09-21 · page 2 of 32
Judge — September 21, 1918 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising rather than satire or political commentary**. It promotes Fatima cigarettes as "A Sensible Cigarette" to American soldiers. The text above the advertisement presents testimonials from various military camps and posts claiming Fatima is the most popular cigarette among officers and enlisted men. The illustration depicts soldiers at what appears to be a training camp or military gathering. The advertisement's framing as a "sensible" choice likely played on early 20th-century marketing that positioned certain cigarette brands as rational consumer decisions. The military context capitalizes on soldiers' endorsements to build credibility. There is no apparent political satire or social commentary—this is straightforward commercial marketing content targeting servicemen, probably dating to the World War I era based on the uniform styles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
... and in the U. S. Army, t here and overseas : cA fact: From all accounts, the most eagerly sought-for cigarette among Ame can soldiers abroad ts Fatima xact figures to prove this are not avs ble; but, in view of Fatima’s known pe} pularity with both officers and "still j in training on this side of the water, it would seem to be correct. ee a m Below are printed a few typical reports on training camps and army posts, received from our salesmen in August: : Fortress Moxnor, Ohl Point Comfort, Va — a. a : ; Ue in camp™ | FATIMA js A Sensible Cigarette comicbooks.com