Judge, 1918-09-14 · page 2 of 32
Judge — September 14, 1918 — page 2: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page This page is primarily **advocacy advertising**, not satire. It features Secretary of War Newton D. Baker endorsing "Smileage Books"—coupon booklets (20 coupons for $1.00, 100 for $5.00) that citizens could purchase and send to soldiers in training camps for theatre entertainment. Baker's quoted statement frames entertainment as essential to soldier morale and military readiness. The "Smileage Book" scheme positioned civilian participation as patriotic support for troops. The left sidebar announces Liberty theatres nationwide have been equipped with 2,000-seat capacities and now accept Smileage coupons as admission passes. **This is wartime propaganda/fundraising**, not political satire—encouraging Americans to monetarily support soldier entertainment through Judge's distribution network, presented with official government endorsement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eS oS SSS SS ae ae a ees On Be es ow SS eee - eeaeaeEeeaS.cQ SaaS LIBERTY theatres have been con- structed at all national army can- tonments. Each of these theatres has an average enclosed seating capac- ity of 2,000. and amuse- ment halls also have been erected in the national guard camps and at other points where troops are in training. A SMILEAGE BOOK isa pass to any camp theatre—the soldiers’ passport to many joyous evenings. “Smileage Books” on Sale by JUDGE Buy a book of “Smileage’” Ccupons today and send it to your soldier—son or sweet- art, husband or friend. re urged to send “Smileage ff men in the training camps. ast you can do for these men who @ so much for you. Think what these coupons mean to them! “Smileage Books" are gloom-chasers, fun-makers, laugh- producers, joy-bringers! There is space on the books for an inscrip- tion, giving the name of the donor and the name of the soldier to whom it is to be sent. Just consider yourself a member of Uncle Sam's Entertainment Committee and : * right now. ple buying “Smileage Books" who have no definite friends in camp to whom they may send the beoks may send them in care of JUDGE, for distribution. Manufacturers are Fequested to send a “Smileage Book” to each one of their employees now in camp. Fill out the coupon and mail at once. Send it to JUDGE. Every dollar gces for the soldiers! JUDGE'S services are given without charge or expense. Secretary of War BAKER says: PROPER amount of clean, whole- some entertainment contributes largely to the happiness of our soldiers in camp and is fundamental in supple- menting ‘their physical and military training. . . . The plan of selling Smileage Books seems to be an admir- able way of financing this worthy enterprise, because it gives to the indi- vidual citizen an easy opportunity of furnishing means for numerous good times to his soldier friends. NEWTON D. BAKER, Secretary of War. This unique “Smileage Book” plan makes it easy for the families, employers and friends back home to supply their soldiers with books of tickets to the splendid entertainments that will be given regularly in these camps. A “Smileage Book” of 20 coupons costs $1.00. A “Smileage Book’’ of 100 coupons costs $5.00. The “‘Smileage Book” campaign is under the auspices of the Military Entertainment Council, War Commission on Train- ing Camp Activities, appointed by Secretary of War Baker. Smileage Coupon to JUDGE'S Switeace Puxp Nothing too Good for “Our Boys” The premier attractions of . P the best theatrical producers, comedies, concerts, top-notch vaudeville features and min- strel shows, will be presented in the camp theatres. The old favorites among musical comedies and light operas will te revived. Remarkable programs of moving pictures including the latest feature films are given regularly. Firrat Ave. New Yor Crry is contributed by J) r of this great mage nity to send ast Hook to one of our Soldier boys. comicbooks.com