Judge, 1918-08-24 · page 2 of 32
Judge — August 24, 1918 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **cigarette advertisement** for Fatima brand, not political satire. The image depicts the U.S. Capitol building with crowds of visitors outside. The ad copy claims that Fatima cigarettes are sold at all 6 stands in the Capitol building, and that more Fatimas are sold daily at each stand than any other cigarette brand—supposedly demonstrating nation-wide preference among "big business and professional men from all sections of the United States." The satirical angle is subtle: by advertising cigarettes *inside* the Capitol building itself, the ad implies that even America's lawmakers and most important politicians smoke Fatimas, lending prestige through association with power and authority. This reflects early 20th-century advertising norms before tobacco regulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 . and at all 6 stands ) i in the Capitol building 3 { i ’ { cA fact: ; The 6 tobacco stands in the Capitol building | at Washington are patronized mainly by the biz business and professional men from all sections of the United States who are constantly com- i ing into and passing ot of Washington. At each one of these stands more Fatimas are sold every day than any other cigarette, regardless of price—which seems to show that the preterence for Fatima is really nation-wide. Lggatte Myers Iovocco Cx FATIMA Al Sensible Cigarette RBS Si aR. Lt comicbooks.com