Judge — August 10, 1918 — page 32: what you’re looking at

What you’re looking at

This is a National Biscuit Company advertisement disguised as political satire, featuring Uncle Sam (identifiable by his star-spangled hat and patriotic attire) carrying stacks of the company's products: Lotus, Lemon Snaps, Fig Newtons, Graham Crackers, Tokens, Uneeda Biscuit, Anola, Nabisco, Zu Ginger Snaps, Social Tea Biscuit, Peanut Sandwich, and Oatmeal Crackers. The phrase "Made as He Says" suggests Uncle Sam is endorsing these American-made products as patriotic choices. This appears to be early-20th-century advertising that conflates consumer patriotism with purchasing specific branded goods—a common marketing strategy of the era that used nationalist imagery to encourage product loyalty.