Judge, 1918-08-10 · page 2 of 32
Judge — August 10, 1918 — page 2: what you’re looking at
What you’re looking at
# Analysis This appears to be a **WWI-era advertisement**, not satire. The "Lucky Strike Cigarette" ad promotes eating "more vegetables—less meat" as a patriotic duty, claiming it helps "the Government besides." The message reflects **food rationing and conservation efforts** during World War I, when the U.S. government encouraged civilians to reduce meat consumption to preserve supplies for troops. The ad co-opts this patriotic messaging to sell cigarettes by suggesting Lucky Strikes are "toasted" and help with digestion of vegetables. The irony a modern reader might notice: a tobacco company marketing cigarettes as health-supporting while promoting government rationing. This would be an unthinkable advertising approach today, but reflects early 20th-century attitudes toward both smoking and wartime sacrifice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
More era LESS MEAT AT more vegetables — less meat. You'll feel better, and help the Government, besides. Here are two you can’t beat — new string beans, perfectly cooked in butter, and new creamed onions. You don't need meat. How the cooking brings out their flavor! Cooking helps everything. Just try Lucky Strike Cigarette—it's toasted. Save the tin-foll trom Lucky Strike Cigarettes and give it to the Red Cross comicbooks.com