Judge — August 3, 1918 — page 32: what you’re looking at

What you’re looking at

This is a cigarette advertisement, not political satire. It promotes Murad brand Turkish cigarettes, priced at 20 cents. The ad uses a rhetorical question—"What is more irresistible than Murad?"—paired with an illustration of fashionably dressed women in 1920s attire, suggesting the cigarettes appeal to sophisticated, glamorous consumers. The imagery associates the product with elegance and modernity. A small box of Murad cigarettes appears in the lower left. The ad's tagline claims these are "the finest of the highest grade Turkish and Virginia Cigarettes in the World." This represents typical early-20th-century tobacco marketing that openly targeted consumers, including women, without health warnings—a practice now heavily regulated.