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Judge, 1918-07-27 · page 2 of 36

Judge — July 27, 1918 — page 2: what you’re looking at

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Judge — July 27, 1918 — page 2: Judge, 1918-07-27

What you’re looking at

This is primarily a **Nujol laxative advertisement** disguised as satirical content. The framing device—two men in a dining car discussing constipation—allows the ad to present a pseudo-editorial conversation about digestive health. The satire targets the era's ubiquitous "patent medicine" marketing. One character (Frank Graham) initially attributes his digestive troubles to mineral water, then learns from "Edward" that the real culprit is constipation caused by food waste accumulation. The dialogue humorously escalates medical concerns—mentioning disease, "poison," and even life insurance—to justify the product. The humor lies in how earnestly the ad presents Nujol as a solution to America's obsession with digestive regularity, a common health concern in early 20th-century advertising. The tagline "Regular as Clockwork" reinforces the product's appeal to order-minded consumers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

(Frank Graham, who has just finished a comfortable dining-¢ ir breakfast, sights along the barrel of cigar and discovers that the man a_ the wash tand is h none other than his able and sensible friend, Arthur Elwards, salesman.) Granam: Hello, Edwards! You on this trip—what’s that bottle of yours on the window-sill? That—I'll tell you by asking you a question. Granast, (Amused) That's fair enough— go ahead. Epwaros, What was the first thing you ordered in the dining car this morning? Granam, Why, let's see—I needed a little mineral water, and— Epwarps That's it! Mineral water! Well, this bottle here has made me see my last drop of mineral water! That's Nujol. You've seen it advertised, I guess. Granast, Sure. You troubled with consti- pation much? Epwaros, I'm not troubled with it at all, but I would be if it weren't for that bottle. WARDS. Good, eh? Eowaros: Life insurance. I've been on he road a long time. You know, taking orders from a time-table. Well, I've got a good system, but it wrecked me. The hours, the fifty-seven different varieties of drinking water, the small-hotel food, all combined to make me careless about Granam keeping clean inside. Then whenever my bowels didn’t act regularly I took a pill or some salts, and pretty soon I had the habit The habit? Eowarns; Yes. You know—the “gimme- something-for-constipation” habit; the druggist shoots you a glass of soda with some salts or a box of powerful laxa- tives. You get action, all right, you feel weak for a day, and next time you necd a stronger dose. That habit cost me a three-months layoff. As serious as that, eh? Epwarps: Yes sir. The company had jus¢ taken on an examining doctor for the sales staff, and when my turn came for examination the doctor said, “ right now, until you're well exactly sick, Doc,” I said. ing to be exactly sick,” he , “if you don’t do as I tell you. You've got a resi- due of food-waste in your large intes- tine; it’s getting harder to dislodge every day, and what's more it’s decay- ing and breeding disease germs that spread all through your system. You're sick on your feet right now—the third case I've found today. You fellows on Granast Granast For your own protection insist that the druggist give you the genuine Nujol, ina aled and capped bottle, bearing the Nujol trademark in red—never otherwise. Nujol is absolutely pure and harmless. Inferior substitutes may give unpleasant results. Genuine Nujol sold by all druggists in the U. S. and Canada, Send 50 cents and we will ship new kit size bottle to U.S. soldiers and sailors anywhere. Section 5, Write for attractive free booklet on the Nujol treatment. Nujol Dept., Standard Oil Co. (New Jersey), Bayonne, N. J. “Regular as Clockwork” the road are just inviting serious disease through constipation. Granast, Did you tell him about the ca- thartics? Epwarps, Yes, and he said “ More poison —draws all the natural water out of your system—makes it harder to get rid of the waste.” He put me on Nujol. And Nujol put me on my feet. And since then it’s been keeping me on my feet. Granast: How do you account for it? Epowarps; Just this: Nujol is harmless— has no effect on the system except a mechanical one—softens and lubricates —so your body goes right on building while the Nujol works. It works slowly and gently—not like a drug. The more regularly you take it the better you feel. I'd no more be without it than my tooth- brush. I'm through with drugs. (He pours out a tablespoonful.) Well, Graham, here's your health! Granam, Your health, I should say! But it’s going to be my health in the future. Let me take a good look at that bottle so that I can get some when we get in. s you've talked me into insuring alth in a common-sensible way. comicbooks.com