Judge, 1918-07-20 · page 32 of 32
Judge — July 20, 1918 — page 32: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes the Weed Chain-Jack, a mechanical automobile jack manufactured by American Chain Company. The cartoon illustration depicts a father working on a car while a child comments that "the car is already jacked up"—implying the father is slow. This is an **advertising joke** highlighting the product's ease of use: even a child could operate it quickly by simply pulling a chain, rather than requiring the manual effort and cramped positioning of older jack designs. The social context: early-20th-century car maintenance was physically demanding and dirty work. The advertisement emphasizes labor-saving convenience—a major selling point of the era. The phrase "It's Child's Play to Operate It" reinforces simplicity as the key marketing message. There is no political commentary or satire here; this is straightforward commercial advertising using humor to sell industrial equipment to automobile owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Goodness, Daddy! You’re Slow—The Car is Already Jacked Up!” Weed Chain-Jack | It’s Child’s Play to Operate It i cs } Simply a few easy pulls on its chain lifts or lowers the heaviest car while you stand erect. Up or down—there’s no labor. To operate a Weed Chain-Jack it is not necessary to get down in a cramped, strained position and grovel in mud, grease or dust under a car to work a “handle” that is apt to fly up with | unpleasant results. To lift @ car with the Weed Chain-Jack, \ simply give a few easy pulls on its endless chain while you stand erect—clear from springs, tire carriers and other projec- tions. To lower a car pull the chain in opposite direction, > \ ¥ Never gets out of order. Gears and chain wheel protected ru by a stamped-steel housing. Chain heavily plated to prevent rusting. Has @ strong cap, providing the kind of support from which an axle will not slip, while a broad base prevents the jack from upsetting on uneven roads. Quickly adjusted to any required height by lifting the screw and spinning the cor- Tugated “collar” shown in the illustration. Try it yourself— you will never be satisfied with any other jack. 10 Days’ Trial dealer does not have them, send 0 for any size for pleasure cars or e. all charges prepaid. For asure cars or $16.00 for the nit to us and we will refund Ity A The Jack That Saves Your Back i Height When Lowered 8 inch Binches | 12% inches) 14% inches 1inch | inches | 15% inches| | 17% inches I2inch | I2inches | 18% inches) No Aux. Step 12in,Truck} 12 inches | 19M inches| No Aux. Step 15.00 ‘The 8 inch and 10 inch sizes are made with an aux- iliary step as illustrated. When in operative position this step adds two inches tothe height of the jack. American hain @mpany, inc. Bridgeport.Connecticut In Canada DOMINION CHAIN CO.,Ltd. Niagara Falls,Ontario. comicbooks.com