Judge — June 29, 1918 — page 2: what you’re looking at

What you’re looking at

# Analysis This is a **Judge magazine advertisement** for a recurring humor column called "Judge," described as "the nation's perpetual smileage book." The cartoon depicts a woman complaining to a man about her horse being fed only corn and hay, threatening to write to "Judge" about it. The man dismissively responds that "you can't get Judge mad about anything." The ad's point: Judge magazine takes a deliberately **detached, good-humored stance** on current events. Rather than crusading for reform, Judge's philosophy (explained in the text) is to remain pleasant and avoid serious commentary—treating problems with lighthearted satire instead. The ad humorously suggests Judge won't rage against injustice, only gently mock it. This reflects Judge's actual editorial approach as a satirical magazine focused on gentle humor over hard-hitting political critique.