Judge, 1918-06-29 · page 2 of 37
Judge — June 29, 1918 — page 2: what you’re looking at
What you’re looking at
This is a **Judge magazine advertisement** for a recurring humor column called "Judge," described as "the nation's perpetual smileage book." The cartoon depicts a woman complaining to a man about her horse being fed only corn and hay, threatening to write to "Judge" about it. The man dismissively responds that "you can't get Judge mad about anything." The ad's point: Judge magazine takes a deliberately **detached, good-humored stance** on current events. Rather than crusading for reform, Judge's philosophy (explained in the text) is to remain pleasant and avoid serious commentary—treating problems with lighthearted satire instead. The ad humorously suggests Judge won't rage against injustice, only gently mock it. This reflects Judge's actual editorial approach as a satirical magazine focused on gentle humor over hard-hitting political critique.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Oh my heart cries out. They feed ‘it hothino but Oh you cant get Corn and hay. Tam goinp “Z to write to Judge about it Judge isn’t mad about anything! Of course, there are a lot of things that get on Judge’s nerves. For instance, there is the hard life that circus zebras are made to live. A lady ence called our atten- tion to it. They have to get up early in the morning, march in the parade, stand up and emphasize their stripes at two performances daily, travel all night on a train without any sleep. —and dothesame thing all over again the next day. That makes Judge’s blood boil. And jimpson weeds! Oh, how Judge hates jimpson weeds — & secretly ‘ One time Judge made a list of the provoking things in the All Right, \ Judge: 225 Fifth Avenue New York City L accept your offer —three months for $1.00. It is understood that you send me Judge beginning with the current issue, 13 numbers in all. 1 en- close $1.00 (or) send me a bill at a later date. (Canadian $1.25, foreign $1.50.) Street City State Judge mad about that world, and there were 25,670,424,- 231 of them. Then Judge studied all the available statistics on the possible production of white paper, and thought, “What’s the use to try to reform the world with so little white paper at hand?” Judge decided it would be much rarer just to try to be as pleasant as possible. Though that is a high mark to set. There are so few things left to be intelligently pleasant about. Send a dollar for 13 trial weeks of Judge, and Judge will make only one condition. It has just got to make adverse mention now and then of—well, you know. the nation’s perpetual smileage book comicbooks.com