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Judge, 1918-06-22 · page 34 of 36

Judge — June 22, 1918 — page 34: what you’re looking at

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Judge — June 22, 1918 — page 34: Judge, 1918-06-22

What you’re looking at

This is primarily a **diamond advertisement page** with decorative humor scattered throughout—typical of Judge's format mixing commerce with jokes. The main content is a Barnard & Co. diamond advertisement using aggressive sales tactics: promising 35% savings through "direct importing," offering risk-free examination, and emphasizing a "Money-Back GUARANTEE." This reflects early 20th-century mail-order commerce. The surrounding humor includes: - Short jokes about courtship and romance ("The Lady or the Tiger?") - A "Hooverized" joke referencing wartime rationing under President Hoover - Aviation humor about WWI ("two Germans up over in France") - Puns and absurdist comedy typical of the era The cartoons show young couples in dating scenarios—standard Judge content. One comic strip uses a grid format showing romantic interaction. The **political/social context**: These pieces reflect 1920s concerns (WWI aftermath, rationing memories, courtship customs) alongside consumer culture's rise. The ads and jokes together illustrate how magazines monetized leisure reading while maintaining entertainment value for advertisers' target audience—relatively affluent American men.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

you can now afford to wear GenuineDIAMONDS at Barnard Imporgts tells you all you want to know about diamonds— howto buy them,safelyand intelligently —whydiamondsaretheworld'sbest investment—how I save you 359% by direct importing and eliminat- ing all middlemen—how because my business comes from all over the world, I can succeed in spite of at profits “bow I can afford to sell mountings at factory cost ‘ejyeusest —how I offer diamonds in seven qualities and all carat sizes, so that you can now afford to wear genuine diamonds at my less than who! price. Send No Money! You take no risk under my free examination plan. Just select your diamond and favorite setting from my book and I will ship it so that you can examine it with- Out the slightest obligation to buy. My costly De Luxe Book of Diamonds shows the world's most sensationaldia- mond bargainsand I back them withthe only Bankable Money-Back GUARANTEE Issued only by Barnard—DiamsndHeadquarters permits you to cash in your diamond investment within one year and to exchange at full value at any time. written legal certificate of carat weight, color and value. Prices going up every day, save money by writing immediately! Barnard & Co. Diamone Headquarters H.W. Cor. State & Monree Sts.,Dept. 40888, CHICAGO, Use this Coupon for, BARNARD & C 1M. W. Cor, State & Monroe Sts., CHICAGO Withoot expense ot obligation, please send me, Pree postage peldy Iola De Laxe Diamoed task: Scat! There was a young man from the city Who saw what he thought was a kitty; He gave it a pat, And soon after that, He buried his clothes—what a pity! —Awgwan, It’s All in the Blud Mag—Whut do nuspaprs di of? Tag—Don’t no—whut? Mag—Poor sirkulashun.—Orange Peel. W With the Gllede Wits Trrepressible, Joyons, trespousible The Lady or the Tiger? Knocking His Sex She Was Right “George,” she said, “Before I give you a Eager Lady—But what if your engine stops in the air—what happens? final answer you must tell me something! you drink anything?” A smile of relief lighted his handsome counten- ance—was that all she wanted to know? Proud- ly, triumphantly he clasped her in his arms and whispered in her shell- like car: “Anything!” —Gar- goyle. Rather Flat Now Roger in a state of choler, Thrust his head ‘neath a big steam roller. And my! we were sur- prised to find How it had broadened Roger’s mind. —Widow. kissed by a man. Starvation Diet First Moth—Why so thin and emaciated this spring, brother? Second Ditto—I was shut up all winter with a young lady’s bathing suit. Not another bite to cat in the closet!—Punch Bowt. Hooverized Gently the girl leaned toward him with an arch expression of inquiry. “How many lumps?” “Forty.” And she wrote down his coal order for the com- ing winter.—Purple Cow Correct! Professor—Describe the manners of the Germans. Alert Stude—They have none.—Froth. scream yet!—Jester. Can't you get down? Aviator — That's just at ’appens, mum There’s two Germans up over in France now with their engines stopped. They can’t get down; so they’re starving to death. —Pelican. Most of "Em Do Widow—What do you think of Ethel’s dress? Frosh—It does make you think, doesn’t it?— Jack-o'-Lantern. Convincing Shke—This is the first time I’ve ever been He—That’s sort of a slam at the rest of “em, isn’t it?—Jack-o'-Lantern. Not Up to Feminine Reputation Mr. Rat—Gosh! That's funny! here an hour now and haven't heard her Lilly —How do you know that you are the first girl he ever kissed? Tilly —Because he didn’t say so.—Record. Education Brazen Co-Ed—What shape is a kiss? Unsophisticated Frosh—Why—uh—I never noticed. B. Well, give me one and we'll call it square.—Orange Peel. At The Somme Foreign Legion Jim— Harry is getting exclusive he doesn’t want to asso ciate with you? anyone but Prussian of- ficers—Cha parral. Scientific Willie, (who got a microscope for his birth- day). Say, Cool a flea, will you2—Jester. I've been HOTEL Marie Antoinette 66th St. & Broadway, New York A House of Most Refined Atmosphere. Noted for Its Cuisine. European Plan. H. Stanley Green, Managing Director | | “MADE AT KEY WEST— WANTED—AN IDEA! WHO CAN THINK OF SOME simple thing to patent? Protect your ideas, they may bring you wealth. Write for “Needed Inventions” and “How t0 Get Your Patent and Your Money.” Randolph & Co, Patent Attorneys, Dept. 129, Washington, D. 0. comicbooks.com