Judge, 1918-06-15 · page 2 of 36
Judge — June 15, 1918 — page 2: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes "Nujol," a mineral oil laxative made by Standard Oil Company (New Jersey), for treating constipation. The ad uses four portrait photographs of unnamed individuals (two women at top, a man and woman at bottom) positioned as testimonials—a common advertising technique of the era. The text emphasizes that Nujol is "absolutely harmless" and works "like clockwork" (hence the title "Regular as Clockwork"), positioning it as a gentle, reliable remedy for constipation across all ages and conditions. The framing language about "poisonous ashes" of body fuel reflects early-20th-century medical beliefs about bowel regularity's importance to overall health. This appears to be a standard commercial advertisement rather than editorial cartoon content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Constipation is no respecter of ages. Your health, whatever your period and condition of life, depends largely on the regularity with which your system gets rid of the poisonous ashes of your body fuel. NUJOL makes you regular as clockwork—without pain. It is gentle and sure, relieves without loss of appetite, and without weakening the delicate mechanism of the body, You have only one body—you owe it the best treatment. In other words—NUJOL—the rational treatment for constipation. It is absolutely harmless. Try it. All drug stores in U. S.and Canada. In Send SOc and we will ship new kit size bottles only bearing NUJOL trademark. to U.S. soldiers and sailors anywhere. Never in bulk. Write for free booklet. STANDARD OIL CO. (NEW JERSEY) 1 for constipation a tm: comicbooks.com