Judge — June 8, 1918 — page 36: what you’re looking at

What you’re looking at

This is a cigarette advertisement for "Murad Turkish Cigarettes," not a political cartoon. The image depicts two elegantly dressed figures in an exotic, orientalist setting under a crescent moon. The woman wears an elaborate costume with jeweled headdress and flowing garments; the man wears a turban and ornate jacket, suggesting Turkish or Middle Eastern aesthetics. The advertisement leverages early 20th-century orientalism—marketing Turkish cigarettes through romanticized imagery of the "exotic East" to appeal to American consumers. The crescent moon and decorative styling reinforce the "Turkish" brand identity. A cigarette package is prominently displayed at the bottom left. This reflects common advertising practices of the era that used cultural exoticism to sell luxury consumer goods.