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Judge, 1918-05-25 · page 27 of 36

Judge — May 25, 1918 — page 27: what you’re looking at

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Judge — May 25, 1918 — page 27: Judge, 1918-05-25

What you’re looking at

This page mixes wartime satire with advertising. The left column ("Prose and Cons") contains brief, sharp jabs at American society during World War I: **Key satire points:** - "The Fruits of War": Jokes about summer girls going to orchards instead of beaches, implying young men will be killed in combat ("pluck ripe Boche" = kill German soldiers). - "Of Art Arty": Mocks General Isaac Sherwood for giving grandiose speeches about American art while a war demands national attention. - "War-Time Non-Essentials": Lists items supposedly frivolous during wartime (silk hats, loose talk, German newspapers, W.R. Hearst's publications). **The dominant feature is a large W.L. Douglas shoe advertisement**, featuring the company founder's portrait and promoting shoes at various price points ($3-$8), emphasizing their guaranteed quality and value—a pitch designed for wartime consumer consciousness. **Marshal Joffre reference**: A brief note about the French military commander's terse correspondence habits, presented as admirable brevity during wartime. The page reflects 1918 American attitudes: patriotic concerns about war production, suspicion of frivolity, and skepticism toward German-sympathetic media figures like Hearst.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Prose and Cons By P.M. The Fruits of War Summer girls in large numbers will go to the orchards this summer instead of to the beaches. That makes it certain where summer men will go.—Tacoma News. And some are going to pluck ripe Boche in No Man’s Land, . * Of Art Arty General Isaac R. Sherwood, nestor of the House of Representatives, put on his war paint and went after Washington statuary, in the asembly room of Congress Hall Hotel a few nights ago... . He wound up in this fashi “Let us not Stagger back to pagan ci tion, that knew neither liberty nor chast our search for art. American art should be pressive of Americ Jeals—not Greek or Roman or Egyptian or any other.” —IWashing- ton Post. More ‘‘art artist” stuff and this time from the National Capital! Let’s see, isn’t there a war or something supposed to be occupying the attention of our Generals and Solons right now? Our Increasing Courtesy How did people who make a practice of saying “you poor fish” get along before that expression was invented? * . * War-Time Non-Essentials Tooth-picks. Free Verse. Organ Grinders. Lounge Lizards. Cabarets. Pretzels. German Newspapers. Grouches. Soldier Sob-Songs. Silk Hats. and The man who says: ‘Well, the Germans certainly are some fine little fighters.” Peppermint Drops. Bureau of Public Information. Wiener Schnitzel. The Congressional Record. Loose Talk. W.R. Hearst. Society Journals. Hoboes. * * . S—s—s—s—h! Marshal Joffre corresponds fairly regu- lily with the members of the French Govern- ment, but his letters are very brief and to the You Can't Lose Your Keys It you carry them tno DANDA LEATHER KEY-CASE WITH YOUR NAME STAMPED IN GOLD 35chEat. GOcR I be his, 85ers “paunenstcend. M.DANDA MFG. CO., 141 Faltse St. N.Y. | “THE BOY WHO PECCED SHOES" STARTED IN MANUFACTURING. THE OUTPUT WAS L 7A “THE SHOE THAT HOLDS ITS SHAPE” $3 $3084 $45 $5 $6 $7 & 88 W. L. Douglas name and the retail price is stamped on the bottom of every pair of shoes ¢, before they leave the factory. | The value is guaranteed and the wearer protected against high prices for inferior shoes. ou_can save mone! oy wear- ing W. L. Douglas s The best known shoes in the “world. "The quality of W. L. Douglas product is guaranteed by more than 40 yearsex- perience in making fine styles are the leaders in the fashion centres , shiney = They are made in a well- ~ i factory at Brockton, Mass., by retail prices are the same shoes. The smart BOYS SHOES Best la the World $3 $2.50 $2 skilled shoemakers, under the direction and xperienced men, all working with an honest deter- eatea masatioa weadke tis the best shoes for the price that money can buy. ey cost no more in San Francisco ite dom Ne New York. They are always, Factory showing 30x60{t. room in which W. L. Douglas began manufacturing, July 6, 1876, make. worth the price paid for them. ION — Before you buy be sure W.L. Douglas nam. and the retall price (a Nigh puteds for inferior shace. ror tin ° dealers jent' inottocalat Wi Deuglanetresh Write for booklet, President Wes W. L. DOUGLAS SHOE CO. 145 Spark St., Brockton, Mass. fares on the bottom and the 4: only protection against and 105 W.L-Douslas jealer ‘showing how te ordershoes by tall, portage free: point.’ Often these letters are in his own hand- writing. Consequently he writes but little him- self, and requires his subordinates to use “the same discretion.” ‘The pen,” he said recently, “is like the scalpel. It should be resorted to only in the last extremity.”—Le Péle Méle (Paris). We hate to ponder what Marshal Joffre thinks of us for encouraging everybody to write for JupGE. * * * The Big Noise Reports have been received of fighting on Monte Piano, Monte Cello and Monte Piccolo —Dispatch from Rome. At last we know what is meant by the Concert of Europe. The Way It Goes By Tennyson J. Dart E cuss about the middleman, and call him thief and villain, And wish him every dire demise, from roasting to plain killin’; And, having vented all our spleen, we pause to figure then Some way by which we, too, can hog, and thus be middlemen. Yet They Meant Well By McLanxpsurcu Witson Bl (gases Sprat could eat no fat, his wife could eat no lean, They thought that Hoover would applaud the platter licked so clean; Alas, he merely looked upon the bare and shining dish, And cried, “You are a slacker pair, you should have eaten fi