Judge, 1918-05-18 · page 36 of 36
Judge — May 18, 1918 — page 36: what you’re looking at
What you’re looking at
This is a **Standard Oil Company advertisement**, not political satire or a cartoon. It promotes Polarine motor oil—claiming it protects engines from "friction ills" under various driving conditions and temperatures. The illustration by "McCarthy" shows a vintage automobile on a country road near a house, emphasizing reliability for both highway and hill driving. The "SOCONY Sign" refers to Standard Oil Company of New York's retail locations. This appears in *Judge*, a satirical magazine, but functions purely as a paid advertisement using lifestyle imagery common to 1920s auto marketing. The humor, if any exists, lies in the earnest sales pitch rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STRAIGHTAWAY Easing up the straightaway or twisting over the hills you are sure of your motor if it is guarded MCCARTHY from friction ills by POLARINE, The Standard Oil for All Motors. Every drop pure lubrication, Weather changes do not affect it; severe conditions of tempera- ture and engine speed do not destroy its body. Reduces friction; lessens wear; saves power losses and prolongs motor life. Look for the SOCONY Sign—it points the way to the best motor oil and gasoline, and a reliable dealer. NS GY STANDARD OIL CO. OF NEW YORK —