Judge, 1918-05-18 · page 2 of 36
Judge — May 18, 1918 — page 2: what you’re looking at
What you’re looking at
This is a Red Cross fundraising advertisement rather than satire. It depicts an elderly woman in a headscarf holding fabric, with the caption "I HAVE GIVEN" and the question "She has given—who of us can say, 'We can afford to give no more'?" The image appeals to patriotic duty during wartime by contrasting the woman's sacrifice with readers' relative comfort. The text indicates this ran during the "second year of War" (likely WWI, given Judge's publication period) for the "Second War Fund." The appeal works through implied shame: if this elderly woman has already given, what excuse do wealthy Americans have? The message frames charitable giving as a moral obligation tied to national defense and military relief.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
She has given—who of us can say, “We can afford to give no more” ? At the beginning of the second year of War the American Red Cross goes to the public for the raising of the Second War Fund with a record which warrants continued con- tributions to its great work of military and civil relief of Asa patriotic citizen, join with your Red Cross Chapter to make this campaign successful Ea Your Red Cross is the Army behind the Army. Give till your heart says stop Contributed through Division oF United States Gov't. Comm. on Public Information pace contributed for the Winning of the War by The Publishers of JupGce