Judge, 1918-04-20 · page 3 of 36
Judge — April 20, 1918 — page 3: what you’re looking at
What you’re looking at
This Judge magazine page satirizes women's fashion during wartime (likely WWI era, given references to military decoration and "General"). The cartoonist mocks patriotic fashion trends emerging among society women. The satire targets wealthy women adopting military-inspired accessories—decorations, scarves, and tall boots—as status symbols while claiming patriotic sentiment. One caption quotes a woman mentioning a "General" and "Rochester, Minnesota," suggesting pretentious name-dropping of military connections. The piece ridicules the contradiction: women who previously avoided such garments now wear them "proudly," and those with military honors display decorations "to show for it." The joke is that fashionable women are co-opting wartime aesthetics for social prestige rather than genuine patriotic commitment, reducing military sacrifice to mere costume.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In the Spirit of the Hour Some War-Time Fashion Hints and Prophecies by Orson Lowett Neat week Me, Lowell will preseat a (ew more of his Invaluable suggestiows for start women’s attire Cloaks of all lengths will be worn more than ever before, and high boots will cover a multitude of shins. Honorable scars will not be camouflaged with chiffon and maline as formerly, but will be worn proudly. “Yes, my dear General, a slight memento of an expedition I led into Rochester, Minnesota.” Those { having earned, received, or procured decorations for gallantry in action will wear them. The hero- Gauntlets will no ine of nine . | \ longer be relegated to engagements i Ny opdtok adweee \ ; 4 automobile and furnace and two mar- use, but will grace social —_riages_ should functions as well. have something to show for it.