Judge — April 13, 1918 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Worlds Salesmanship Congress Detroit, April 24, 25, 26, 27, 1918 Called in advance of the usual dates to discuss and decide the serious questions at present troubling the Nation’s business men—Urged and| endorsed by our leading tradesmen, publishers and commercial agencies Exclusively for heads or authorized representatives of industries. Special Salesmanship Topics for Discussion PREPARATION FOR THE WAR AFTER THE WAR THE SALE: First Factor of the Selling Process. THE MAN: Second Factor of the Selling Process. THE SHIP: Third Factor of the Selling Process. PREPARATION : First of Preparatory Steps of the Sale. PROSPECTING : Second of Preparatory Steps of the Sale. APPROACH AND AUDIENCE: Third of Preparatory Steps of the Sale. SIZING UP THE BUYER: First of the Presentation Steps. GAINING ATTENTION AND AWAKENING INTEREST: Second of the Presentation Steps. PERSUADING AND CREATING DESIRE: First of the Convincing Steps. HANDLING OBJECTIONS: Second of the Convincing Steps. SECURING DECISION AND OBTAINING SIGNATURE: First of the Closing Steps. THE GET-AWAY AND FUTURE ORDERS: Second of the Closing Steps. These Topics Have Been Assigned to Authoritative Heads of Business for Discussion. England Is Sending to Address This Congress HERBERT N.CASSON, of London, England, Proprietor of EFFICIENCY MAGAZINE Before settling in London five years ago HERBERT N. CASSON was nationally acknowledged to be a leader among American merchandisers. He is one of the most dynamic speakers the commercial world has produced. He comes to America at this time exclusively to place before the Third Annual Session of the World's Salesmanship Congress his observations of how English business has solved the above questions that are to be discussed. What concerns the whole United States is the way Great Britain has gone about this job; the things she is doing and how they may be duplicated over here. England is not bent upon Economic Destruction, but upon setting up Economic Security for herself and her dominions. President Wilson personally inaugurated and endorsed the first session of the World’s Salesmanship Congress, at Detroit. July 9th, 1916, which was attended by more than three thousand of America’s leading business executives. Charles M. Schwab inaugurated the second annual session of the World’s Salesmanship Congress, June 10th, 1917, at which over one hundred lectures on salesmanship topics were delivered. cifically emphasized that the attendance is desired at ion of those executives whose opinions in their par- r field may be worth while presenting to the entire body of the Congress. What the Congress decides in respect to these problems is awaited by American Business men for their dance. The function of the “World's Salesmanship ingress” is the “Betterment of Business through the Better- ment of Salesmanshij ind its Annual Session this year will) be intensely patriotic and timely. At each of the preceding} Annual Sessions late arrivals obtained scant accommodations. Insure comfort by a reservation now. Juper 4-13-18 RESERVATION COUPON = —_—_—To be sent promptly To D. M. BARRETT, Director, World's Sales- manship Congress, Detroit, Michigan. Enter the following name for seat reservation during the Third Annual Session of the World's Salesmanship Congress, April 24, 25, 26, 27, 1918. If Hotel reservation is desired mote this on back of Coupon. It is spe thi A Valuable Tip UDGE was one of the three most popular publications in the camps in a list including all the leading magazines “The happy medium,” Judge, furnishes welcome relaxation for war-strung nerves. Stick a 1c stamp on the cover of this issue, according to postmaster Burleson’s advice,and drop in the mail; the Government will send it to soldiers or sailors at the front. Do this every week, and you'll make life that much cheerier for the men in camp and “over there.” Or send us a dollar and a_soldier’s of sailor’s name and address —either at camp or at the front—and we'll send him the next 13 issues. Address Judge, 225 Fifth Avenue, New York City Composite Popular Ballad Written After a Surfeit of “Popular” Songs By Watter G. Dory AR away in old Montana Or Kentucky or some state, There 1 met my darling Anna Or my Myrtle or my Kate; And she died or else we parted In the gloaming long ago; And L wander broken-hearted— In the proper way, you know, | Oh. she pined away, dear Carry, | Adclaide or Molly Gray; Or she’s raising the Old Harry In the far away; And I never once suspected, ‘Though her conduct was a crime; Or her stern old dad objected— All depending on the rhyme. CHORUS | A vacant chair beside the grate where birds at eve |) ning call. A movie actor’s picture with its face turned to the wall, | A ruined home,united hearts, a deed that left a stain; | And Marguerite is sleeping now away down South + in Maine. A Hoax “Ah, my little man, do you realize th , may be president some day?” asked the visitor. | “Huh! Nuth’n’ to it but bunk!” replied | Skinny Simpson. ‘‘Paw says they promised | that job to him more than forty years ago, but | you notice he ain’t got it yet.” | i Movement of Troops | She (her head on his uniformed shoulder)= | You haven't told me where you were last night! |) And you promised you’d keep nothing from me! He—I can’t tell you, dear. Against orders to reveal movement of troops. NEW HOTEL BINGHAM, Philadelphia In the center of everything. Large. well lighted and comist able rooms. Hot and cold runt every room. 03 Ss al railroad sistas Special lune! per day ands FRANK KIMBLE, Manager water