Judge, 1918-04-13 · page 2 of 36
Judge — April 13, 1918 — page 2: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It advertises Nujol, a laxative made by Standard Oil Company (New Jersey) in Bayonne. The image shows a well-dressed businessman reading at his desk, seemingly productive and fit. The ad's pitch claims that most human illness stems from constipation, and that Nujol provides relief. The tagline "Regular as Clockwork" emphasizes the product's reliability. The appeal to "business man and business woman" reflects early 20th-century marketing targeting working professionals. The claim that it's "absolutely harmless" was typical of patent medicine advertising from this era, before strict FDA regulations. This represents a period when laxatives were heavily marketed as cure-alls for general wellness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NU) ol tor constipation keeps them fit. Why? Because most human illness is considered to be directly or indirectly caused by constipa- tion. Nujol relieves constipation, It may help you. Try it. "Tis business man and the business woman say that Nujol It is absolutely harmless. At all Drug Stores STANDARD OIL CO. (NEW JERSEY) Bayonne - New Jersey Regular as [ii \ Clockwork comicbooks.com