Judge — April 13, 1918 — page 2: what you’re looking at

What you’re looking at

# Analysis This is primarily a **product advertisement**, not political satire. It advertises Nujol, a laxative made by Standard Oil Company (New Jersey) in Bayonne. The image shows a well-dressed businessman reading at his desk, seemingly productive and fit. The ad's pitch claims that most human illness stems from constipation, and that Nujol provides relief. The tagline "Regular as Clockwork" emphasizes the product's reliability. The appeal to "business man and business woman" reflects early 20th-century marketing targeting working professionals. The claim that it's "absolutely harmless" was typical of patent medicine advertising from this era, before strict FDA regulations. This represents a period when laxatives were heavily marketed as cure-alls for general wellness.