Judge, 1918-03-30 · page 34 of 36
Judge — March 30, 1918 — page 34: what you’re looking at
What you’re looking at
This page from Judge magazine (1918) satirizes Americans' response to World War I rationing. The central humor involves an overused poem about "Meatless-Wheatless" days—wartime food restrictions where citizens avoided meat on certain days and wheat on others to support the war effort. The editorial describes how this doggerel poem flooded the magazine's mailbox from soldiers, office workers, and civilians, becoming an annoying cultural phenomenon. The satire mocks both the poem's poor quality and the public's earnest participation in rationing sacrifice. The reprinted verses parody the original, extending the complaint to include "heatless," "sheetless," and "seatless" days—expanding wartime deprivation into absurdity. The final couplet references the Kaiser (German emperor), linking domestic sacrifice to anti-German sentiment. The page also advertises Judge's art prints, exploiting the magazine's popularity during this patriotic moment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
© Heave Ho! Everybody loves the sailor Captain Kidd's Treasure James Montgomery Flase Here are five pictures for everybody for they’re all as full of snap and tang as a sea-breeze. They are full- color prints 9x12,onheavy mats ready for the frame and they sell at Sailor Friend P James Montgomery Flagg $.25 apiece— the five for $1.00 A Present from Her A Jill for Jack James Montgomery Flagg Judge Art Print Dept. 225 Fifth Avenue New York War Babies City Will Rannells to write it. We ought to keep tabs on that poem, it travels extensively.” Girls sent it in. Aged men sent it in. Soldiers sent it in. It came by cable, by special delivery, by donkey-back, by car- rier pigeon, by orderly, by the P. and N., and it was tossed in through the window tied around a brick. We got to calling it old “Meatless- Wheatless” around the office. Huge sums were wagered on how many “Meatless- Wheatless” the next mail would bring. We’d open a letter and out it would pop. “Dear editor” —a letter would start— “T want you to print a poem I just wrote while currying the mules,” etc., and sure enough it would be the old “Meatless- Wheatless.” “Dear editor”—on scented paper—“I am just a little girl, only nineteen years old, and I work in the Winter Garden (third from the left), but last night, while having breakfast at Churchill’s, I wrote a little poem—” and there would be old Meatless-Wheatless. Or, “dear editor, i have writ a pome what i want putten in this here new paper, the gast mast, and oblige, hoping you are the same”—and there we'd have old Meatless-Wheatless. So here we print it, dagnab you.* For the love of Tennyson, Swinburne, Harry Kemp, and Chic Divine, lay off us with that poem: My Tuesdays are meatless, My Wednesdays are wheatless, I am getting more eatless each day. “The mission of this paper is to preach the gospel of cheerfulness.” Copyright, 1918, by Leslie Judge Company Entered at t-office at New York as second-class rail matter. Cable address “Judgark.” Telephone 663% Madison Square. Published weekly by LeslieVudge Company, Brunswick Building, 225 Fifth Avent we Y Jobo A. Sleicher A. F. Rollauer, Ts Grant E. Ham Art Director. SUBSCRIPTION One year, 52 numbe Six months, of 26 n Thirteen weeks = - Ves York, of by express of postal onder The cont re protected hy copyright in both Hy Betaia. ‘any newsstand, the publishers Mihat fuck be peoenptly reported oa obligation by letter, NUMBERS: Present year, 10 cents per copy; 1917, 10 cents; 1916, 20 cents, ete. Postage free in the United States, its dependencies, and Mex- nadian Provinces add 50 cents a year for postage; to countries add $1.00 a year. cannot undertake to return unsolicited manu- scripts or drawings unless they are accompanied hy full postage for that purpose. Advertising Department Offices New York Brunswick Building - + ~ creseeat Baidieg os Jarquette Building - - Henry Building = = = Todge is printed by the Schwetaler Press. “The Curse of Drink” This picture proved one of Judge's most poplar subjects and has been reprinted, in full colors, mounted on a heavy mat, II x 14, ready for the frame. It will be mailed post free for twenty-five cents, stamps, Judge Art Print De partment 225 Fifth Avenue, New York City My home, it is heatless, My bed, it is sheetless, They’re all sent to the Y. M. C. A. The barrooms are treatless, My coffee is sweetless, Each day I get poorer and wiser. My stockings are feetless, My trousers are seatless, Oh boy! How I do hate the Kaiser. *Jupce printed it when it was new and young and fresh as paint.—Eb. All That Is Necessary If you can flatter some of the people all the time and all the people some of the | time you can be elected to the legislature. The Bull in Johnnie A Tommie was standing knee-deep in mud and water in the trenches. “Are you a corporal?” asked a man approaching. “No, my deah fellow, I think I’m a blooming bulrush.” i Contributory Distinction Smith—I see that J. B. Brown, the famous author and philanthropist, is dead. By the way, wasn’t he some rela- tion to your wife’s people? Jones—No, that was one of the things that made him famous. in Save Your Hai Boap. sche [oA Clear Your Ski = comicbooks.com