Judge — March 16, 1918 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **product advertisement**, not satire or political commentary. It promotes Nujol, a laxative manufactured by Standard Oil Company (New Jersey), based in Bayonne. The ad's messaging reflects early 20th-century patent medicine marketing: it claims Nujol relieves constipation and suggests most human illness stems from digestive issues. The phrase "Regular as Clockwork" (visible at top) was common advertising language for laxatives. The text emphasizes the product is "absolutely harmless"—a selling point that appears defensive, likely addressing skepticism about patent medicines, which were increasingly scrutinized during this era. There is no political cartoon or satire here—this is straightforward (if dubious by modern standards) commercial advertising from Judge magazine's pages.