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Judge, 1918-03-02 · page 36 of 36

Judge — March 2, 1918 — page 36: what you’re looking at

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Judge — March 2, 1918 — page 36: Judge, 1918-03-02

What you’re looking at

This is not a political cartoon but rather a **full-page advertisement** for mail-order books by someone named Swoboda (appears to be early 20th century). The ad promotes two books—*The Science of Life and Perpetual Youth* and *The Fountain of Youth*—claiming to reveal secrets of "Conscious Evolution" and superior health. Swoboda promises readers they are "only half alive" and can achieve vigor, energy, and longevity by understanding his theories about body cells and mind-body connection. The pitch targets insecurity: listing ailments (stomach troubles, heart problems, cloudy thinking) as signs of "inactive, non-alive cells" that his system can activate. The books are offered "free" (though readers must write in, likely incurring costs). This exemplifies early 20th-century pseudoscientific self-help marketing—exploiting anxiety about health and aging with vague evolutionary language to sell dubious remedies. The appearance in *Judge* magazine suggests this was a paid advertisement, not editorial satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE SUPERIOR LIFE IS DESCRIBED IN THESE TWO BOOKS health, energy and mind? Send today for these two essays by Swoboda. They reveal the secrets you must know about the source of body and brain power. They explain the science of all sciences—Conscious Evolution. They will prove to you that you are only half you must be to realize the joys and benefit jiving in full; and that you are only half as well as you should be, half as vigorous as you can be, half as ambitious as you may be, and only half as well developed as you ought to be. Ww" live an inferior life? Why not be a giant in You will cherish these books for having given you the first real understanding of your body and mind. They show how you may be able to obtain a superior life; they explain how you may make use of natural laws to your own advantage. No matter who you are, whether you are young or old, weak or strong, rich or poor, these books will prove to you that you are leading an inferior life, and will point out to you the way in which you may completely and easily, without inconvenience or loss of time, come into possession of new life, vigor, energy, de- velopment and a higher realization of life and success. These books explain the SWOBODA SYSTEM OF CON SCIOUS EVOLUTION and the human body as it has never been explained before. They will startle, educate and enlight- en you. These books explain Swoboda's new theory of the mind and body. They tell, in a highly interesting and simple manner, just what, no doubt, you, as an intelligent being, have always wanted to know about yourself. Explains Evolutionary Cause of Inferior Human Beings These two essays by Swoboda explain how the body is made up of billions of tiny cells—how these cells are of varied deg-ees of activity—some are alive, some are weakened, some are practically lifeless end some are totally dead. When your stomach troutles you, when your heart bothers you, when your liver complains, when your intestines protest, when your bones ache, when your brain becomes cloudy or foggy, it is a sign that the inactive, non-alive cells have secured the upper hand. Read how Conscious Evolution of the cells brings them to the point of efficiency and energy that should rightfully be yours. Swoboda has written thes wonderful essays for YOU. “Conscious Evolution” is a wonderful ex- planation of the human body and its evolution. This book explains Conscious Evolution and the human body as it has never been explained before. It explains the Swoboda theory and laws of mind and body. It explains as never before the reason The Fountain of Youth Tie Science of life Perpetual Youth being able to put a whole science into a com- paratively few words. This essay will interest for the evolution of the mind and body. It tells \_ how the cells and their energies build the or- \_ gans and the body, and it tells how to organize \_ the cells beyond the point where nature % \_ left off for you. It will give you a better Y. N understanding of yourself than you S could obtain through reading all of %, Oop, WX the books of science and philos>- 2% “4 N_— phy on the subject of the body %, 2) and mind, because it explains oo % SF ; ay? “Po “Oy \ principles that have never before been explained by scientists or philoso- phers, Itis impossible \ to duplicate else- where the infor- mation it gives, and the val- ue of the information is beyond estimate. In addition, Sw otoda has written a simple, but a really sciextific and philosophical explanation of the actual evolu tionary cause of old age. This essa has been pronounced a classic which will stand as a basic and real an_lysis of evolution and of the ageing of the cellsof the human body. It ex- plains the ps, chological and evolutionary errors and clemei.ts involved in the froduction of ageing. Without being compelled to -tudy text books on rsychology, philosophy, biology, histology, etc., you will through reading this brief analysis learn fully what is nature, when is nature rot rature, what is the cause of growth, maturity, evolution and decay. Swoboda has the happy faculty of not only men and women who are merely inter- ested in avoiding the nightmare of old age, and those who realize consciously that they are grow- ing older in body, but it will also interest the scientist, the philosopher, the psychologist, as well as the pure speculator on the subject of life. Every man and woman will read this work and profit by it. It is the A, B, C of perpetual youth. It will mean astonishment to the scientist. It brings confusion to those who practice self- deception. It brings embarrassment to those who believe old age necessary. It seems bold, but this is only the effect of misconceptions concerning the necessity of old age. BOTH BOOKS SENT FREE You owe yourself a reading of these essays on the Swoboda philosophy and science. They will put you favorably in touch and in harmony with your creative forces. You will harness{them, capi- talize them, and employ them. The result will amaze you. These essays which Swoboda has written and copyrighted will be sent to you free of charge and free of all obligations to Swoboda, if you will write for them. Just write your name and address on this page, tear it out and mail it to Swoboda, or draw a ring around your name on your letter-head, or merely send a postal, giving your name and address. Do it today. Read it, and learn how to be perpetually young, for you cannot afford to live an inferior life and to grow old. Address, Alois P. Swoboda, 2116 Berkeley Bldg., N. Y. City.