Judge, 1918-02-23 · page 36 of 36
Judge — February 23, 1918 — page 36: what you’re looking at
What you’re looking at
This is primarily a **War Bonds advertisement**, not satire. The Prudential Insurance Company uses patriotic messaging to promote War Savings Stamps (W.S.S.) during World War I. **Key elements:** - The "Save-Buy for Victory" poster advertises U.S. government-issued War Savings Stamps, convertible from 4¢ (Feb 1918) to 5.00 dollars (Jan 1, 1923) - The accompanying announcement celebrates that Prudential's entire home office force enrolled in the "Nation's Thrift Army" - Nearly 300 War-Savings Societies were formed by Prudential representatives - Over 18,000 Prudential workers invested in W.S.S., reaching 16 million policyholders **Context for modern readers:** During WWI, the U.S. government encouraged savings through these stamps as a patriotic and financial duty. Large corporations like Prudential leveraged employee participation to demonstrate corporate patriotism while promoting thrift. This represents corporate-government cooperation during wartime mobilization.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Announcement During 1917 all previous records of the Company were surpassed both in business added and business con- tinued. The paid-for Life Insurance in Force is greater than ever before. The world situation has strongly emphasized the importance of thrift. With characteristic promptness 100 per cent of the Prudential Home Office force enrolled in the Nation’s Thrift Army, and nearly 300 War- Savings Societies have been formed by our representatives from coast to coast. Thus a total of over 18,000 Prudential workers are saving and investing in W.S.S. as well as carrying the Government message of Thrift to the holders of more than 16,000,000 policies. We turn our faces to the future ISSUED BY THE knowing that The Prudential will UNITED STATES not only continue to guard the in- GOVERNMENT terests of its present policyholders as a sacred trust, but will extend its | Feb 1918 Jan 1,1923 | mission of protection more and more $ widely throughout the national com- PA Puilleaual > = MONEY BACK WITH INTEREST ANY TIME President Insurance Company of America Incorporated under the laws of the State of New Jersey Home Office Newark, N. J. comicbooks.com