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Judge, 1918-02-16 · page 29 of 36

Judge — February 16, 1918 — page 29: what you’re looking at

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Judge — February 16, 1918 — page 29: Judge, 1918-02-16

What you’re looking at

This page contains two unrelated pieces: **Top Left: Oil Stock Satire** A mock advertisement for "The Gullibles Oil & Gas Co." satirizes fraudulent oil investment schemes common in the era. The company claims leases on worthless land in occupied Belgium/France, admits it may never drill, and explicitly states it's designed to fleece "the sucker public." Officers sport obviously fake names (N.B. Barabbas, Cassie Chadwick—likely references to biblical and historical con artists). The joke targets wartime profiteering and the gullibility of American investors. **Right: Mark Twain Advertisement** Harper & Brothers advertises a 25-volume Twain collection, emphasizing his unparalleled influence on American literature and humor. The text celebrates his genius for understanding human nature, using his famous Tom Sawyer fence-whitewashing scene as an example. This is straightforward marketing, not satire. The page juxtaposes cynical commentary on American greed with celebration of American literary achievement.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

DCE February 16, 1918 Some Nut Probably Will Write in for a Little of this Stock ASE ESPONDENT at Shreveport sends us the following take-off on make- a-million-for-you-while-you-wait oil com- pany advertising. We don’t know who did the job, but it’s a nifty piece of work: THE GULLIBLES OIL & GAS CO: Our Motto: “‘A Sucker Born Every Second” This Company has leases on 1,000,000 Acres in No Man’s Land in Belgium and France am If we are ever able to drill we may find oil. ery The reasons we leased this acreage was be- cause we did not have to pay the landowners evy | any money for same. ; ave Another reason is, that the sucker public sful prefers quantity to quality. This one million acres has been turned over ore tothe Company for its entire Capital Stock of na- | One Million Dollars and we have generously and pla to it in the treasury for the purposes of selling same or, | tothe public at $1.00 per share on a par value lic. of $5.00 per share. If, after deducting office ex- ked penses, brokerages, fees for selling stock, and salaries there is anything left, we will proceed sh- todrill our valuable propertics as soon as we can with safe de- On January 31st the price of this stock will be ve- | advanced to $2.00 per share, not because it will er. be any more valuable then than now, but the e. public will imagine they are getting a bargain ris. | | 20d will more readily buy. It may be possible sa if the original stockholders or any of them are called on privately by a would-be purchaser of | they can buy their stock for Jess than adver- tised. in We again want to call the attention of the :u- | pablic to the liberai dealings of this company. We have only retained 51 per cent. of the capi- a tal stock so that if by any chance the Company ‘ch | Stould make money we will be in control. of | The well-known standing of our officers as- sures every one a square deal. —= | RACutes Ger Ricw Quick WALLINGFORD President President A. BaRABBAS Casste CHADWICK Secretary ‘reasurer N. B.—Just as soon as this stock is disposed f offer for sale stock in The Heads I You Lose Oil Co.; The Wind and The Pluck ‘em and Pick ’em Skin ’em and Squeeze ’em Oi! Co. Oil City Derrick. The Anatomy of Success By H.W. Dee ET UP on your toes. Put the best foot forward. Stiffen your backbone. Throw back your shoulders. Get abreast of the times. Hold up your chin. Keep a stiff upper lip. Keep your eyes and ears open— And your mouth shut. Use your head, Go ahead, And get ahead. WHAT WILL YOU GIVE? ATURDAY —no school — yet Aunt Polly said he had to whitewash the fence. Work ona holiday! When he had planned such a wonderful day full of swimming—pirates and things. But Tom Sawyer was a clever imp and he not only managed so that the other boys did the whitewashing—but he got these same victims to pay him for allowing them to do the work. It is the most famous story in the world -every man knows it—every man _ has lived it—but only Mark Twain could tell it—for to his sympathetic understanding of man and boy he added the style of genius. MARK TWAIN has been translated into more foreign lan- guages than any other American writer 25 Volumes « ESSAYS—BOY STORIES—HISTORY : TRAVEL—HUMOR—NOVELS Mark Twain is the greatest American who ever put pen to paper. The San Francisco Bulletin said only a few days apo Without his influence, it is not too much to say, American humor would be far different from what it is. Millions have read his books. Perhaps America itself would be different if it were not for his influence. Looking backward upon his period he seems an inevitable phenomenon, American history would not be complete without him. There HAD to be a Mark Twain, just as there had to be an Abraham Lincoln.” And an American home without his work is as empty as an American his- tory without Lincoln. We'd like forever to keep on putting these marvel- lous volumes of joy and tears into American homes at the low price Mark Twain liked. But we have no control over the price of the paper and cloth and gold that go into these books. Already the prices of these things have gone to nearly double what they used to be—and yet the price of the books has_ remained low. But we cannot keep it down any longer. The Price Soon Goes Up Again. Send the Coupon—No money If you act at once you not only get the low price—but you get the whole set on approval—free of charge. You can look it over—examine 7 it—read it. Send it back if it hasn’t the joy and inspiration you ex- 7 fed maleees pected. But Senp THe Coupon Now. This low-price offer is a aotepaideaset of Stark 7 cy.tive volumes. lus. trated, bound in handsome greencloth. stamped ingold, 4 trimmed edges. If not satisfactory. I will return them at your expense. otherwise I will HARPER & BROTHERS 1817-1918 Franklin Square, N.Y. 7 sins fi is sh Judge 2-16-18 matter of days. Don’t be too late. Such an opportunity won’t come again. Send the coupon now—to-day. Name. / If, \Nemesccsarsvedssvsussesiraseantsy 7 Aderess Occupation. For our Leavtitul re balf-leather esl Yo $2.50 aher examination and $3