Judge, 1918-02-09 · page 36 of 36
Judge — February 9, 1918 — page 36: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a political cartoon. It promotes Victor Talking Machines and Victrola Records as the premier source for classical music. The page features numbered photographs of famous opera singers and instrumentalists of the era—including Enrico Caruso, Nellie Melba, and violinists Jascha Heifetz and Efrem Zimbalist. The text claims Victor has exclusive contracts with "the world's greatest artists," positioning the company's supremacy in the emerging recorded-music market. The ornate frame design and celebrity photographs were typical advertising strategies of the 1910s-20s, leveraging famous performers' prestige to sell expensive phonographs and records to middle and upper-class consumers. The phrase "Victor Supremacy" emphasizes market dominance during the competitive early phonograph era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
greatest music a the Npreatest artists -only on Victrola Records Who are the greatest artists? The talented singers and instrumentalists who by reason of their superior artistry are famous the whole world over —who charm hosts of music-lovers upon their appearance on the opera and concert stage —who have chosen Victrola Records exclusively to carry their art to all the world and immortalize them for all time. Hear your favorite music today at any Victor dealer’s. He will gladly play for you any Victrola Records by the world’s greatest artists, and give you a copy of the Victor Record catalog—the most complete catalog of music in all the world. Ask to hear the S. er Voice Culture Records. Victor Talking Machine Co., Camden, N. J., U.S. A. Montreal. Canadian Distributors Important Noti: s and Victor Machines, are scientifically coordinated and sy ar ocesses of manufacture, and their use, one with tl a y o a perfect Vi reproduction. New Victor Records demonstrated at all dealers on the each month Victor Supremacy 1 Caruso as Rhadames inAids 6 MUxmack as Sir Edger inFaust 7 Ghick as Nodda inPaghacc: 12 Garrisonas Qhivnof NyttiaMagicFiste 17 Brastou as Marina in Bans Gndouncw 2 Melba ico tae 3 GallvCars ida in Rigatetto 8 Scotti as Scarpa in Tosca w erat ste eibecs 8 DeLuca 4 Farrer as Tosca 9 Homer as Amnorisin Aida 14 Cale as Carmen 5 Scumernttenk os Amamanbuatry 0 Rufld as Rigoletto 1S cburet as Mphastpheks inFaust 29 Mischa Elman 21 Efrem Zimbalsst 2 Jascha Heifetz comicbooks.com XUM