Judge, 1918-02-02 · page 2 of 36
Judge — February 2, 1918 — page 2: what you’re looking at
What you’re looking at
This page is **not satire or political cartoon** — it's a straightforward advertisement for Nujol, a laxative product made by Standard Oil Company (New Jersey). The ad uses health messaging typical of early 20th-century patent medicine marketing. It warns that winter causes lowered vitality through constipation, claiming this makes people susceptible to illness. The solution: Nujol provides "clockwork bowel regularity" to maintain health. The phrase "Regular as Clockwork" references the mechanical precision desired from bowel function. The visual of bottles arranged like a timeline emphasizes consistency. This reflects a historical period when constipation remedies were heavily marketed as general health tonics, often without medical basis. The ad notably targets soldiers and sailors, suggesting wartime distribution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What is the Par Value of Your Health? Almost everybody has a sick spell during the winter. More people die every day during January, February and March than during any equal period. Vitality is at its lowest point. Lowered vitality is largely caused by constipation which undermines health and strength and makes you susceptible to the whole host of winter disorders. ‘l'o keep your vitality at par, you must obey the first law of health. You must maintain adequate bowel functioning at regular intervals, Nujol will give you clochzork bowel regularity. Tt will relieve constipation gently and surely without harm. It is a sound health investment. STANDARD OIL COMPANY (New Jersey) Bayonne Dept. New Jersey Nuiol is never sold in bulk. Send 50c. and we will ship our new kit size to soldiers or sailors anywhere. Nu} ol Jor constipation comicbooks.com