Judge, 1918-01-19 · page 25 of 28
Judge — January 19, 1918 — page 25: what you’re looking at
What you’re looking at
This page features a patriotic advertisement by the Associated Business Papers, Inc., published during America's involvement in World War I. The central cartoon depicts a map of the United States with a hand holding keys labeled "KEEP THE ILLS AND EVILS OF SECTIONALISM" being driven into the nation, visually representing the danger of regional division. The message warns against "sectionalism"—regional or sectional loyalty undermining national unity during wartime. The advertisement argues that trade and business publications serve the national interest by distributing uniform information across all regions, preventing dangerous regional fragmentation. The surrounding humorous anecdotes and jokes appear designed to build a light-hearted, readable context around this serious patriotic argument. The implicit message: during wartime crisis, America must think and act as one unified nation, not competing sections—a message amplified through the press's national reach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
© January 19, 1918 poor Belgians, and here I find you with both jam and butter on your bread. eric—Why, of course, mother! One piece of bread does for both.—Manchester Guard- ian. Correct!—Mrs. Busybody—Your hus- band goes out a good deal, doesn’t he? Mrs. Keen—Oh, I don’t know; he doesn’t go out any oftener than he comes in.—Bos- ton Transcript. Overstatement—Howell—Half the world does not know how the other half lives. Powell—1 think you overestimate the number of people who mind their own busi- ness.—Liverpool Post. Lucky: It Wasn’t Worse—The hard- luck champion of the Middle West is A. W. Bovey, farmer, living near Mitchell, S. D. Recently while mowing hay a spark from his pipe set fire to the grass. he flames set fire to nets on his horses’ back: The team ran to the barn, and on the way the flames caught a 1oo-acre wheat field and destroyed it. The horses dashed into the barn with the mowing machine in flames. The barn caught fire. A heavy wind carried a shingle from the burning barn to several stacks of grain and they were destroyed. Bovey says he was lucky—he wasn’t in- jured.—Capper's Weekly. It Has Come to This—*What will you have for breakfast?” inquired the waiter. “What's the use of my sitting here and guessing? You go ahead and bring me what the law allows for today.”—IWashington Star. About All—It is unfortunate that all grocers are not so candid as the marketman in Hays who advertises “ Food for Thought.” That's about all the customer gets for a dollar in any grocery this year.—Kunsas City Star. How True?—A mir . like his father before him, had often officiated at marriage ceremonies, but this was his first experience at giving away the bride. He was in a devout mood; his church was small, his salary meager, and his family numerous. This daughter had been espe- cially expensive. “Who giveth this woman to be married to this droned the preacher, Gently the father placed the slender hand of the bride in that of the embarrassed groom “Take he boy!’ he exclaimed, his face aglow. “It is more blessed to give than to receive.” —Exerybody's Magazine. Had Seen the Sign—Father—Joe, why do you suppose that old hen persists in laying in the coal yard? Joe—Why, father, I think she has seen the notice, ‘* Now is the time to lay in your coal.” —Trade Ri biggest danger," says Secretary 8 gloom." And gloom Is decidedly the German suicide Statistics prove the fact. To beat the Kaiser and his hordes we must cast off doubt and despon- dency, and the surest way of doing it Is to In this time of unprecedented national peril and world peril, America must be strong with the strength of unity—one nation. America must be bound _ to- gether, as it is today, not so much by the machinery of Government as by Ideas, held in common by all and fully exchanged, so that all the people throughout the country may understand and sympathize with one another. This is what has brought [ America Must Be United this great nation together and holds it to- gether. This result has been accomplished primarily by the Press—particularly the weekly and monthly periodicals and_busi- ness papers. These periodicals have not local or sectional bias; they go to all parts of America, and serve all parts alike; their great service is in helping to bring all sections close together into one great nation, through a common understanding. America must not be split into a half dozen sections Weak with the ILLS and EVILS of Sectionalism But such a disastrous result is not only pos- sible, but probable, unless the prese pertaining to second-class postage is re before it goes into effect. Postal legislation was enacted in the present Revenue Bill which divides the country up into “zones and progressively increases the average carr, ing charge upon newspapers and periodicals from 50 to 900 per cent. These nation-binding publications are con- NO INCREASE fronted with certain injury or destruction— which means loss to you personally, and los to your country. It will destroy a large part of the periodicals. You will be deprived of the papers that have kept you informed on y’s problems, that have helped you in your work. Your children will lose the clean publications that have entertained and helped educate them. And eventually, such ma; zines as do survive will cost you much more. IS NECESSARY Last Year the Postal Department Earned a Surplus of Nearly $10,000,000 The Post Office was never intended as a tax- gathering institution. It was basically de- signed to give service to the people—to all the people at the s The Publishers are not trying to evade ation. They will gladly accept any rate of tax upon their profits that may be levied. Most of them have gone on record as being willing to turn over to the Government their entire net profits for the period of the war. They already pay proportionat more taxes than most busi- nesses, but this advertisement is not designed to parade selfish troubles, but to awaken your interest in the danger of permitting the de- struction or obstruction of the channels of national intelligence. This is the time of all times when America must be a united America —one nation strong with the strength of unity. Let Your Influence Be Used To That End THE ASSOCIATED BUSINESS PAPERS, Inc. The International Organization of Trade, Technical and Class Publications W YORK I RTERS, 220 WEST 42nd STREET, N comicbooks.com subscribe for Judge—the happy medium.