Judge, 1918-01-19 · page 21 of 28
Judge — January 19, 1918 — page 21: what you’re looking at
What you’re looking at
This page combines poetry, humor, and advertising with no unified political cartoon. **"Celluloid Sonnets"** features actor Robert Warwick in a mock-flattering poem by W. Kee Maxwell that ironically praises him while culminating in the joke that "a lot of people say you look like me"—poking fun at Warwick's vanity and the broader actor ego. The brief jokes below lampoon naming conventions ("Which whipped?"), draft patriotism ("If We Don't Get the Kaiser, There's No Use Sending Anybody Else!"), and magazine self-promotion. The **dominant content is advertising** for *House & Garden* magazine, capitalizing on 1918 wartime frugality. The ad urges readers to avoid costly home mistakes during economic hardship, promising that a $2 subscription will "save you $200"—a common advertising tactic exploiting WWI-era conservation anxiety and middle-class aspirations to tasteful homemaking.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ae 19, 1918 [: Celluloid Sonnets ROBERT WARWICK I KNOW comparisons are odious And actor folk are jealous of their fame; Remote from me to bellows envy’s flame Or plunge the whole profession in a fuss. Yet, were I free in candor to discuss The screen's Apollo candidates, and name One gentleman best qualified to claim That honor—well, words are superfluous. T rather like your honest countenance; You are a gentleman, it’s plain to see. There's something most appealing in your glance, Your bearing speaks a soul of chivalry. In fact—a most convincing circumstance— \ lot of people say you look like me? —W. Kee Maxwell, A Natural Question “We named our baby tuther night,” triumphantly stated Hamp, Flatt. “Two of the kid’s gram'paws and one gram’- maw were there, and an old maid aunt, three uncles, a cousin or two, a few other kinfolks, and——” “Which whipped?” interestingly in- quired Mr. Gap Johnson. That’s the Spirit One of the California draft contingents, on arrival at Camp Lewis, Washington, had chalked on the side of their train, “If We Don't Get the Kaiser, There’s No Use Sending Anybody Else!” WE. have known for a long time that we are ‘advertised by our loving friends” but it has remained for a new subscriber in Texarkana to show that we are also advertised by our esteemed contemporaries. This subscriber writes: “Iam. ‘obeying that Impulse’ by etna Judes in- stead. Enclosed please find $: ——— Is other seasons, perhaps, you could waste some moncy experimenting on your house, your garden. Not now! This year you must get every penny of value from every dollar you spend. Sare yourself money; insure yourself against costly mis- takes, by consulting the ex- perts of House & Garden. Llustration from House & Garden Such charming house fittings a+ these are shown in cecry ismue, and, ‘you wish, may actually be bough? he’ your own home. © House & Garden House & Garden What Vogue has done for women of Furnishing Numbers start the sum- taste and discernment in matters of mer’s work for you. dress and accessories, House & Garden will dofor you in matters of interior dec- oration, architecture, and the planning of your garden and grounds rative yet thoroughly prac Everything that goes into the gracious and charming home is also in House & na deco- Garden; its New Furniture, House al way. Building, and Interior Decoration Numbers show you just what to do, how to do it, and—best of all, perhaps —just how it looks in other charming homes where it has been done. Everything that goes into a garden is in House & Garden; its Spring Garden- ing, Spring Furnishing, and Garden Hous= & GARDEN is a practical help to the home maker, a scientific economist on house expenditures, a final authority on the thousand and one problems of house building, furnishing, gardening, sanitation and the like, which at one ume or another puzzle the owner of every house. $2 Invested in House & Garden A tiny fraction of your loss on a single ill-chosen chair Will Save You $200 House mistakes are often very costly. You need the advice of experts important house expenditure. Hundreds of dollars—often thousands depend on a single decision and expert advice will be invaluable. May we, therefore, suggest that you take advantage of our special offer and pl. your home expenditure this year with the help of House & Garden? Special Offer—Nine Issues for $2 Ten if you respond promptly If you care to make your own house smart, distin- guished, and representative of your personal tastes, you will want to take advantage of our special 7 offer of nine issues of House & Garden for $2— ten, if you mail the coupon now, Send no ¥ oe money now unless you wish to—just mail yo & the coupon today. 7