Judge, 1918-01-05 · page 2 of 28
Judge — January 5, 1918 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward **advertisement** for Nujol, a laxative product made by Standard Oil Company (New Jersey). The ad promotes Nujol as a remedy for constipation and related ailments like headaches and dizziness. The sales pitch claims that winter's "heavy food and little exercise" causes constipation, which leads to serious health problems. Nujol promises "healthy, adequate bowel functioning at regular intervals." The tagline "Regular as Clockwork" (shown with product bottles and a clock) uses wordplay to emphasize the product's regularity-promoting function. Pricing information indicates availability at drug stores or by mail order. This represents typical early-20th-century patent medicine advertising, before modern FDA regulations. The page contains no political content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Avoid the Blue Days Heavy food and little exercise—winter diet and winter habits—pave the way to dull days, dull headaches, dizziness and discomfort which may develop serious diseases—all caused by constipation. Nujol will give you healthy, adequate bowel functioning at regular intervals—the healthiest habit in the world. You can avoid the blue days if you guard your health with Nujol. Nujol is never sold in bulk. Send 75c. and we willship to soldiers or sailors anywhere. At all drug stores. Or new 9 oz. size will be sent on receipt of 50 cents. STANDARD OIL COMPANY (New Jersey) Bayonne Dept. 14 New Jersey Regular as . Clockwork FF