Judge — January 5, 1918 — page 2: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satire**—it's a straightforward **advertisement** for Nujol, a laxative product made by Standard Oil Company (New Jersey). The ad promotes Nujol as a remedy for constipation and related ailments like headaches and dizziness. The sales pitch claims that winter's "heavy food and little exercise" causes constipation, which leads to serious health problems. Nujol promises "healthy, adequate bowel functioning at regular intervals." The tagline "Regular as Clockwork" (shown with product bottles and a clock) uses wordplay to emphasize the product's regularity-promoting function. Pricing information indicates availability at drug stores or by mail order. This represents typical early-20th-century patent medicine advertising, before modern FDA regulations. The page contains no political content or satire.