Judge, 1917-12-15 · page 2 of 28
Judge — December 15, 1917 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward **product advertisement** for Nujol, a mineral oil laxative manufactured by Standard Oil Company (New Jersey). The ad uses common early-20th-century marketing rhetoric, claiming the product gently cleanses the system and relieves constipation without "upsetting" the body. The tagline "Regular as Clockwork" (shown with an actual clock in the illustration) promises reliable bowel regularity. The phrase "Don't Wish for Health—Get It—and Keep It" reflects period health messaging emphasizing personal responsibility and prevention. There is no political satire or caricature present — this is a straightforward medicinal advertisement typical of Judge magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Don’t Wish for Health —Get It—and Keep It There is no royal road to health. But if you will take the precaution to assure yourself regularity of bowel action, vou will have overcome one of the chief causes of ill health—constipation. Nujol will cleanse your system without upsetting it relieves constipation without distress, gently, and sure removes the waste matter which aggravates any tendency to chronic disease. A bottle of Nujol in your medicine chest or your traveling bag is an assurance that you can restore your bowels to normal activity whenever they need restoration. Sold only in bottles bearing Send Tie. and we will ship the Nujol trade-mark— to saldiers or sailors any- never in bulk. where, At all drug stores. REO.U.S. PAT. for Constipation STANDARD OIL COMPANY (New Jersey) Bayonne Dept. 14 New Jersey Orr, Nujo