Judge — December 15, 1917 — page 2: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satire page** — it's a straightforward **product advertisement** for Nujol, a mineral oil laxative manufactured by Standard Oil Company (New Jersey). The ad uses common early-20th-century marketing rhetoric, claiming the product gently cleanses the system and relieves constipation without "upsetting" the body. The tagline "Regular as Clockwork" (shown with an actual clock in the illustration) promises reliable bowel regularity. The phrase "Don't Wish for Health—Get It—and Keep It" reflects period health messaging emphasizing personal responsibility and prevention. There is no political satire or caricature present — this is a straightforward medicinal advertisement typical of Judge magazine's revenue model.