Judge, 1917-12-01 · page 34 of 36
Judge — December 1, 1917 — page 34: what you’re looking at
What you’re looking at
This is primarily a **wartime advertisement**, not satire. Published during World War I (indicated by "Over There"—a popular WWI song—and references to soldiers in camps), it markets Faultless pajamas as Christmas gifts for American troops. The page frames soldiers as "the most important figure in national and home life today," exploiting patriotic sentiment to sell winter sleepwear. The illustration shows a young soldier in regulation pajamas gazing out at a military encampment, evoking both duty and homesickness. The marketing copy emphasizes practical features (fleece fabric, wind protection, hood) while positioning the product as patriotic giving. The phrase "The NIGHTwear of a Nation!" conflates commercial consumption with national service. Rather than satirizing this appeal, *Judge* magazine—typically a humor publication—is simply running the advertisement, suggesting that even satirical publications supported the war effort through advertising revenue during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a: TRADE MARK “Our Soldier Boy”— the most important figure in national and home life today! FAULTLESS since 1881 Night Shirts and Pajamas mean the originality of everything in ma- terial, style and manufacture that is worthy, at a price which gives maxi- mum value to the wearer. JUDGE For “Our Soldier Boys” in Camp and “Over There” és ~~ Nee NE A Christmas suggestion for All-Winter Comfort— SINCE 188! “Regimental Camp and Outdoor Pajamas for warmth one of many original and practical suggestions that make FAULTLESS since 1881 “The NIGHTwear of a Nation!” FAULTLESS Regimental Pajamas are made of high grade heavy two-ply “fleecednap” fabrics, in attractive fast color patterns, with hood, boots and wind protecting sleeve and trouser device, affording practical protection against biting cold, and insuring sleep as snug on camp cot as in the warmth of home. A desirable gift at all times, particularly for Christmas, for “Our Boys,” and the ever increasing number of out- door sleepers. Each Pajama in individual Regimental box ready for mailing. Your dealer can supply you; if not, write us. E. ROSENFELD & CO., Makers BALTIMORE Dept. R. C. 672 NEW YORK comicbooks¥eom