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Judge, 1917-12-01 · page 29 of 36

Judge — December 1, 1917 — page 29: what you’re looking at

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Judge — December 1, 1917 — page 29: Judge, 1917-12-01

What you’re looking at

This page combines romantic poetry with wartime propaganda. The left side features sentimental verses by Clinton Scollard about Christmas and romance—typical Judge content celebrating sentimentality and courtship. The right side is a full-page advertisement for American Telephone & Telegraph Company disguised as patriotic content. Titled "Somewhere in America," it describes the Bell System's massive contributions to the war effort: laying submarine cables to lighthouses, building telephone systems for 15 Army cantonments and National Guard camps, providing 15,000 miles of wire for government use, and supplying 7,000+ workers to military service. The message is propagandistic: the Bell System is presented not as a commercial enterprise but as a patriotic institution serving the nation's victory. Published in December 1917 (months after U.S. entry into WWI), it frames corporate infrastructure work as equivalent to military sacrifice, appealing to wartime sentiment and nationalism to enhance AT&T's public image.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

IDG ’ ' December 1, 1917 BENEATH THE MISTLETOE By CLINTON SCOLLARD . NEATH the mistletoe we met; Heigh-ho, I think upon it yet! were like the violet, \ The y Her lips, ah, I shall not forge ‘ For many and many a day! ‘The light was very dim, I trow, Beneath the hanging mistletoe; Her cheeks were like the rose a-blow Upon a drooping spray; Her lips I sha’n’t forget, I know, For many and many a day! The while the blissful moments sped T can’t recall a word she said, Although she lifted up her hea In such a witching way But I'll recall her lips so red For many and many a day! The Christmas Spirit HRISTMAS never meant so much As it means this year. a deeper, kinder touch, of selfish cheer. ugh the voices of the guns Drown the bells that chime, = Through a bleeding world there runs. Sentiment sublime % Faith that better days shall be, . | Somewhere in America hope and trust } And * grin resolve to free Laying submarine cable, hundreds of The Government facilities at the National | ” ‘, Sedius Yor the Bali miles of it, to scores of isolated lighthouses Capital have already been increased three- So we gind us for the fight. is one of the telephone tasks made neces- _fold and there has been a tremendous in- Cheerful, almost glad, is Pat Knowing that our cause is tight, sary by the war. The Bell System has also _ crease in local and toll facilities. _ How can we be sad? built lines connecting some two hundred Fifteen thousand miles of telephone wire ; llingly we suffer dearth, const geek etahons: have been taken from other use for the | . moh shat mare befall, ! It has built complete telephone systems exclusive service of the Government and hat there may be peace on eart i i sisss ia for fifteen National Army cantonments some 20,000 miles of telegraph facilities | _ —Walter G. Doty. and fifteen National Guard camps, each a also provided. city in size, and also at many naval, officer's le th 1 . " Deliver To reserve, mobilization and embarkation Meanwhile the Bell System hao, given | : HE who is so fair to view, camps and at army and navy stations. generously of its man power, until over | - . nvely as the Bowers of Nlay a : P seven thousand men are in service or re- Ovely 83. vs It has provided an enormous increase in : a Ul give something handsome to f sis, hi hi cruited for military duty. With the coming Christmas Day. long distance facilities throughout the : Andiacdleser ill E Enowe country, that satisfactory service may be Members of the Bell System whether She whose Elents are-so-ereai maintained between cantonments, training they have already gone to France or ; Something I will give to show camps, guard outposts, military supply sta- | whether they have stayed at their posts to Learning I appreciate tions, war industries, the National Capital help mobilize the country for victory, are And for her who is so kind, and other centers of Government activity. equally in the service of the Nation. Ever gentle in her w I have something nice in mind That I hope will win her praise. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service Yet there are not maidens three Unto whom my musings stray, Who'll receive these gifts from me With the coming Christmas Day No, no, no! Let me repeat But to her my fancies run Clementina, gracious, swee Wise and pretty, all in one! athon M. Levy ‘THIS amusing picture in full colors, 9x12, mounted on a heavy mat, ready for the frame, will be sent postpaid for twenty-five cents 4 Judge Art Print Department 225 Fifth Avenue New York City The Four Variety Mudge-—I suppose any kind of a noble- man has a good chance to capture one of our rich girls? Marjorie—Yes, except he’s one of Na- “War Babies” ture’s noblemen.