Judge — November 24, 1917 — page 28: what you’re looking at

What you’re looking at

This is a **full-page advertisement**, not a political cartoon. It promotes the Victrola, an early phonograph/record player manufactured by the Victor Talking Machine Company. The ad features an ornate cabinet model and appeals to middle-class consumers with claims that listening just 15 minutes daily will "alter and brighten your whole life" by providing access to great artists' music for "cheer, refine, educate and uplift." The language reflects early 20th-century marketing rhetoric emphasizing self-improvement through consumer goods. Prices ranged from $10–$400, positioning the product across economic classes. The iconic Victor logo ("His Master's Voice") appears at bottom. This demonstrates how *Judge* magazine included advertising alongside satirical content.