Judge, 1917-11-24 · page 2 of 28
Judge — November 24, 1917 — page 2: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire or editorial cartoon. It advertises Nujol, a laxative product made by Standard Oil Company (New Jersey), marketed for constipation relief. The ad's humor lies in wordplay: it claims the "healthiest habit in the world" is "functioning at the same time every day"—a euphemistic reference to regular bowel movements. The phrase "regular as clockwork" reinforces this bathroom humor. The ad promises users can discontinue regular Nujol use while retaining the "habit" of regularity itself—suggesting the product trains the body's natural function. The illustration shows Nujol bottles and packaging. This represents early 20th-century advertising's casual approach to promoting digestive products with suggestive humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Regular as Clockwork” The Healthiest Habit in the World —is functioning at the same time every day. Nujol has given this healthiest of habits to thousands who have been able to discontinue the regular use of Nujol, but who retain the “regular as clockwork” habit. They have found that they have acquired this habit by taking something which is absolutely harmless—and that the longer they take it, the less they need it. Take Nujol and get the healthiest habit in the world. In packages bearing Send 75c. and we the Nujol trade-mark will ship to sailors —never in bulk. or soldiers anywhere. STANDARD OIL COMPANY (NEW JERSEY) cw v8Re Dest it NEW JERSEY Nujol BAYONNE REG. U.S. PAT. for Constipation comicbooks.com