Judge — November 24, 1917 — page 2: what you’re looking at

What you’re looking at

# Analysis This is primarily a **product advertisement**, not political satire or editorial cartoon. It advertises Nujol, a laxative product made by Standard Oil Company (New Jersey), marketed for constipation relief. The ad's humor lies in wordplay: it claims the "healthiest habit in the world" is "functioning at the same time every day"—a euphemistic reference to regular bowel movements. The phrase "regular as clockwork" reinforces this bathroom humor. The ad promises users can discontinue regular Nujol use while retaining the "habit" of regularity itself—suggesting the product trains the body's natural function. The illustration shows Nujol bottles and packaging. This represents early 20th-century advertising's casual approach to promoting digestive products with suggestive humor.