Judge — November 17, 1917 — page 28: what you’re looking at

What you’re looking at

This is a full-page advertisement for Helmar Turkish cigarettes, not political satire. The ad promotes Turkish tobacco as "the Mildest" and "the Best" for cigarettes, noting it's made by Amargyos, described as makers of "the Highest Grade Turkish and Egyptian Cigarettes in the World." The imagery depicts two fashionably dressed figures (appearing to be flappers or entertainers from the 1920s era) positioned above an Egyptian-themed package design featuring a pharaonic profile. The elaborate Egyptian motifs—including hieroglyphic-style decorations and sphinxes—reflect the era's fascination with Egyptology, likely boosted by King Tutankhamun's tomb discovery (1922). The ad emphasizes "Quality Superb" and notes availability "in packages of tens and twenties." This represents period advertising aesthetics rather than editorial commentary.