Judge, 1917-11-10 · page 27 of 28
Judge — November 10, 1917 — page 27: what you’re looking at
What you’re looking at
This is primarily a **World War I-era advertisement**, not a political cartoon. It uses a patriotic appeal to sell candy to families sending care packages to soldiers. The image shows soldiers in formation at a military camp. The advertisement claims that British forces discovered sour hard candy ("godsends") helped soldiers endure marching and combat because soldiers couldn't safely drink water in the field—it supposedly disagreed with them. Repetti positions their lime tablets as the solution: lightweight, compact, officially endorsed by the Army and Navy Field Comfort Committee, and already included in military comfort kits. The pitch targets American families: don't send heavy pound packages; instead buy their compact cartons (eighteen 5-cent packages for 90 cents) to keep your soldier's mouth moist and thirst quenched. This reflects genuine wartime logistics and morale concerns, using patriotic duty to drive sales.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
November 10, 1917 CANDY HELPS HIM ON THE HIKE—IN CAMP—OR AT THE FRONT The soldier can’t drink water. It disagrees with him. The E: English have found sour hard candy a ‘*GODSEND.” Lime Tablets answer this purpose beautifully and CCLID, 5c package of Lime Tabs keeps the mouth moist and quenches the thirst. SEND YOUR BOY A CARTON OF , Lime Tabs (Eighteen 5 cent packages) At your druggist for 90c or send us $1.00 and we will send it prepaid. Do not send him a pound; he can’t carry it and it soils easily. One package ) on each drill from our carton and his candy is always fresh, wrapped in g heavy paraffin paper. Remember the dust is bad and dries the mouth - y quickly; there is nothing like a Lime Tab for a soldier. This package Z has been accepted by the Army and Navy Field Comfort Committee and is packed in each and every comfort kit. , You can’t buy better candy than Bepelli, CANDY for twenty years ‘King of Caramel Makers” and manu- facturers of the highest priced chocolates and caramels. Our latest 5-cent lime tablet is of pure sugar and delightfully refreshing. REPETTI, 520 W. 30th Street, New York City a ETE.