Judge, 1917-11-10 · page 2 of 28
Judge — November 10, 1917 — page 2: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a straight product advertisement for Nujol, a laxative made by Standard Oil Company of New Jersey. The ad promotes Nujol as "The Healthiest Habit in the World," claiming it helps users develop regular bowel function "as clockwork" while being "absolutely harmless." The pitch suggests people can stop using Nujol but retain the habit it creates. This appears in *Judge*, a satirical magazine, but functions as paid advertising. The irony a modern reader might catch: Standard Oil—known for petroleum products—selling a medicinal oil for constipation. The "regular as clockwork" phrase was common period advertising language for digestive regularity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Regular as Clockwork” The Healthiest Habit in the World —is functioning at the same time every day. Nujol has given this healthiest of habits to thousands who have been able to discontinue the regular use of Nujol, but who retain the “regular as clockwork” habit. They have found that they have acquired this habit by taking something which is absolutely harmless—and that the longer they take it, the less they need it. Take Nujol and get the healthiest habit in the world. In packages bearing Send 75c. and we the Nujol trade-mark will ship to sailors —never in bulk. or soldiers anywhere. STANDARD OIL COMPANY (NEW JERSEY) Dept. 14 Nujo BAYONNE NEW JERSEY REG.U.S. PAT. for Constipation Orr. mn PRR ADs Post The Whe Hom Ina ID comicbooks.com