Judge — November 10, 1917 — page 2: what you’re looking at

What you’re looking at

# Nujol Advertisement (Not Political Satire) This page is **not a political cartoon or satire**—it's a straight product advertisement for Nujol, a laxative made by Standard Oil Company of New Jersey. The ad promotes Nujol as "The Healthiest Habit in the World," claiming it helps users develop regular bowel function "as clockwork" while being "absolutely harmless." The pitch suggests people can stop using Nujol but retain the habit it creates. This appears in *Judge*, a satirical magazine, but functions as paid advertising. The irony a modern reader might catch: Standard Oil—known for petroleum products—selling a medicinal oil for constipation. The "regular as clockwork" phrase was common period advertising language for digestive regularity.