Judge, 1917-10-27 · page 28 of 28
Judge — October 27, 1917 — page 28: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a full-page advertisement for Victor Talking Machine Company, published in *Judge* magazine. The ad features the iconic Victor logo: a dog (Nipper) listening to a gramophone with the phrase "His Master's Voice." The company uses this page to assert legal trademark protection for the name "Victrola," warning the public that competitors' use of this term on other phonographs is "misleading and illegal." The advertisement emphasizes "Victor Supremacy" and claims Victor records and machines are scientifically coordinated in ways competitors cannot replicate. The pricing ($10 to $400) and invitation to demo machines at dealer showrooms are standard sales tactics. This represents early 20th-century brand protection efforts during the competitive phonograph/recording industry boom, when trademark confusion was common.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
REG. U.S. PAT. OFr: So the oublic may know Victrola is the Registered Trade-mark of the Victor Talking Machine Company desig- nating the products of this Company only. The use of the word Victrola upon or in the promotion or sale of any other Talking Machine or Phonograph products is mis- leading and illegal. Ask any Victor dealer to play for you any kind of music you wish to hear and to demonstrate the various styles of the Victor and Victrola—810 to $400. Victor Talking Machine Co., Camden, N. J., U.S.A. Important Notice. Victor Records and Victor Machines are scientifically co- ordinated and synchronized by our special processes of manufacture, and their use, one with the other, is absolutely essential to a perfect Victor reproduction. Victor Supremacy comicbooks,