Judge, 1917-10-27 · page 25 of 28
Judge — October 27, 1917 — page 25: what you’re looking at
What you’re looking at
**Left side—"With the College Wits"**: A collection of brief college humor jokes typical of early-20th-century magazines. Recurring themes include: professors grading poorly, wealthy students funding themselves (not needing parental allowances), flirtation games between young men and women, and telephone operators. The humor assumes a college-educated, affluent readership familiar with campus life. These are puns and light romantic/social observations with no political content. **Right side—Chesterfield Cigarettes Advertisement**: A large ad featuring a stylishly dressed man smoking, promoting a "new blend" of imported and domestic tobacco. The ad emphasizes the cigarettes "Satisfy" while being "Mild"—a marketing claim. Notably, it offers to mail 100-cigarette tins to soldiers in training camps for 65 cents, indicating WWI-era military marketing. Cigarette advertising was entirely normalized and unregulated in 1917. **Bottom—Leslie's Travel Bureau Notice**: An announcement that future magazine issues will include travel planning assistance for readers. The page is primarily **advertising and light humor**—no political satire or significant social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[with the College Wits | Try, Try Again—Prof. (to stude)—You have improved this t s since it was handed in last year, but it won't be worth an A before next semester. Gargoyle. Fortunately for Father—“Do you make allowances for your son’s wild deeds at college?” . . “No, he hasa bank account ot his own.”— Jock o° Lantern A Solution—They stood by the old well “How shall we drink?” he said She lowered her eyes; when she raised them again they were full of water.—Tiger. “ He—Do you believe in miracles? te, Ske—If nobody is looking.—Record. 3) s She Rings the Bell Every Time— “My telephone operator is a natural hu- ty monst.”” “Yes, but Central has a good line, too.”"— Lampoon. L Daughters of Eve E Miranda wore a charming smile, 3 A grace that never failed her, An air of utter loveliness— And that was why they jailed her! Record. pings ends, Find Out, Old Man!—‘What would nt to you do if I should try to kiss you?” and “What would you expect me to do?”— He Found It—Pritwte—Where’s the guard house? Oficer—Over there. What do you want YORK } to know for? ~ | Prisate—I'm the guard!—Orange Peel. jonds New Twist to an Old One—She—If <wel you kiss me, I'll scream. a He—But' you can’t. scream while I'm es SsiIng you. Ske—{absently)—All right, I'll scream a frst.—Sun Dial. erfield J RETTES of Imported and Domestic tobaccos—Blended | The new blend— | and it can’t be copied The new blend of Imported and Domestic tobaccos in this new cigarette, Chesterfield, does a new and important thing for smokers— | Chesterfieldsreach home,"they | Jet you know you are smoking —they “Satisfy”! 1 Yet, they're Mild! There is more to a cigarette than merely the good taste. Easy to prove it—try Chesterfields. Poday: Logaite MysraTobacco Ox SEND HIM THE TIN OF 100. We'll mail the tin for you (100 for 65c) pre- paidto any address in the U.S. (train- ing camps, etc.) if your dealer hasn't them. Address Liggett & Myers To- bacco Co., 212 Fifth Ave. New York. They “Satisfy” — and yet they’re Mild! 10c ° ? |Leslie’s Travel Bureau which appears inthe firs | month will give specific information to readers who are plan- | ning to travel. Correspondents are requested to state definitely their destination and time at which the proposed trip is to be |made. This will facilitate the work of the bureau. Stamps for reply should be enclosed. Address Editor Travel Bureau, LESLIE’S WEEKLY 225 Fifth Avenue New York City f comicbooks.com