Judge, 1917-10-27 · page 21 of 28
Judge — October 27, 1917 — page 21: what you’re looking at
What you’re looking at
This is a full-page **charitable advertisement**, not satirical content. Published October 27, 1917 (during WWI), it promotes "Judge's Trench Christmas"—a fundraising campaign to send care packages to American soldiers fighting in Europe. **The appeal's strategy:** - Emotional pitch: soldiers are "lonely" in trenches during Christmas - Patriotic framing: endorsed by U.S. Government, Army, and American Defense Society - Value proposition: $1 worth of goods (tobacco, gum, matches, playing cards, toiletries) for 50 cents—manufacturers donate the difference, allowing donors to send two gifts for one's retail price - Personal touch: donors include cards, recipients reply via postcard **Visual elements:** The left margin features decorative military illustrations—soldiers and wartime imagery—reinforcing the patriotic appeal. **Context for modern readers:** This represents American home-front mobilization in 1917. Charitable packaging was marketed as a tangible way civilians could support distant troops, combining commerce with patriotism during total war.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DoE Wr Oxtober 27, 1917 AE TEES ACL ORS TTI eG Tea Share Your Christmas with a Soldier Boy They're a lonely lotinthe Trenches when Christ- mas eve comes round. You cheered him down the Avenue, won't you cheer him “over there”? You can do it, thanks to Judge’s Trench Christmas For American Soldiers Abroad A plan authorized by the United States Government, endorsed by the United States Army and assisted by the American Defense Society of New York City which makes it possible for you to send a Christmas kit containing one dollar’s worth of articles selected by experts —practical comforts and little luxuries—to an American soldier abroad, for fifty cents, exactly half what it would cost retail. Because of the generosity of the manufacturers, you can send two gifts for the price one would cost in the stores. THIS SET WILL CONTAIN : r Py o (with Cigarette Papers) tionery and Erfvelopes And the present is personal. In each package the donor may place his personal card and each package will contain a reply postal so that the soldier whom you gave a happier holiday can thank you for it. toate eee: Checks should be made payable to 3 New York City . Enclosed is $...... JUDGE'S TRENCH CHRISTMAS FUND z toward Trench Christmas. and addressed to Leslie-Judge Co.. Fifth Avenue, New York City J Address ....