Judge, 1917-10-27 · page 2 of 28
Judge — October 27, 1917 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It advertises Nujol, a mineral oil laxative made by Standard Oil Company (New Jersey). The ad employs a rhetorical strategy: it cites an authoritative source (the Royal Society of Surgeons of Great Britain) claiming constipation generates "thirty-six separate poisons" in the intestines. This pseudo-scientific claim justifies the product as a gentler alternative to older, harsher purgatives. The marketing targets specific demographics—sedentary people, young mothers, and children—emphasizing Nujol's gentle action. The "Safeguard" headline frames the product as protective health care. This reflects early 20th-century advertising's heavy reliance on medical authority and exaggerated health claims, before modern FDA regulations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Safeguard T a meeting of the Royal Society of Surgeons of Great Britain it was stated that thirty-six separate poisons are generated in the intestines of a constipated person. Is it any wonder that doctors regard constipation as dangerous, and wage constant warfare on its effects? Is it any wonder that doctors have adopted the Nujol treatment for constipation in view of its obvious advantages over the old, violent methods? Nujol helps to remove these poisons mechanically. It guides your upset digestion back into regularity without exhaustion, and gives your system a chance to build up resistance against a recurrence of constipation. Its use is particularly valuable in the cases of men and women whose daily lives do not admit of vigorous exercise. It acts gently and surely in cases where such properties are essential —especially with young mothers and their children. Nujol is carefully standardized; its quality more than conforms to the requirements of the United States and British Pharmacopoeia. At your druggist’s—in pint bottles only. Be sure it bears the Nujol trade-mark in red. Nujol for constipation STANDARD OIL COMPANY Bayonne (New Jersey) New Jersey Dept. 14 comicbooks.com