Judge, 1917-10-20 · page 20 of 28
Judge — October 20, 1917 — page 20: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for McClure's Magazine, not political satire. The page promotes a four-volume collection of Jack London works, particularly emphasizing *The Sea-Wolf* and *The Call of the Wild*. The illustration depicts a scene from *The Sea-Wolf*—a woman and bearded man on a beach, illustrating the novel's plot of manipulation and predatory behavior by the antagonist Wolf Larsen. **Marketing angle**: The ad targets soldiers and sailors during what appears to be **WWI era** (references to "Plattsburg," Army, Navy suggest pre-1918). It frames London's work as appealing to military men because of its themes of strength, survival, and masculine struggle—qualities deemed desirable for fighting men. The testimonials present London as comparable to Stevenson and Kipling, positioning these adventure novels as serious literature. The offer incentivizes subscriptions through discounted bundling: readers pay 10 cents upfront plus $1/month for five months (or $4.75 cash) to receive both the four-book set and a year of magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ve YW ff. My MAIL THE COUPON! 2. $ieWARD_1xNO L While loce drew them together, the evil-plotting Sea-Wolf searched them out! THE GREATEST WORKS OF JACK LONDON “For We’ OLF LARSEN, ‘“‘The Sea-Wolf,” W: inging. Ahead of him on the trail are men to be kicked and pounded and broken; women to insult and toy with; a hell ship to com: mand; a world to prey upon. He has lured certain couples of Kura Island to his ship, he Las manipulated so that the hus S$ had been left astern while he sails LOVE, NATURE, ADVEN- TURE, THRILLS ARE IN THESE BOOKS Soldiers and Sailors Demand Jack London Emmett McCarthy, a petty officer of th Naval Marines writes:—" The Sea-Wolf” put don in the class of Stevenson, Kipling and Robertson as a writer o ries. Hie The Call of the Wild’ is the best dog story I have ever read.” hard. We Americans are up against the biggest fight we have ever had and have to get the Jack London point of view: te of strength to hit unless you hit bard.” You who want to soldier or sailor boy You who want tosen i, to some boy in the Army or Navy, he: A Plattsburg student-officer writes us: ck Lon- don has much the same psint of view as we soldiers have. Whenachap gets eut in the rough country and matches his wits and his strength against other men, he forgets the sentimentalizing of the society novel. He wants to read of red-blonded men teing men’s work and fighting in the open against men who know how to hit pp’ with whet yo d—tet Jack Lond vi ite is your ines can be sent to Just send instrao- "re booming down on the old trail, our own trail, the out trail, sagging south on the Long Trail—the trail that is always new.’’ with their wives; scores of such deeds lie ahead of him so, like the devil he is, he sings. Read about this most fascinating character in Jack London’s masterpieces. By a great stroke of good fortune McClure’s has managed to secure the very cream of Jack London’s works. We send them to you free and postpaid, if you accept the offer made below. ‘TWE SEA-WOLF’* TME CALL OF THE WiLO”? We will send you rnostpaid, ur EP it you sign'and mait us cou- pon, the greatest works of Jick London in 4 volumes, bound In handsome cloth and gold stamped. You send 10c as an advance pay- cription. You receive at once the e's, Metropolitan and The Ladies’ You then send us $1.00 a month for Sve months—that’s all. ‘The three magezines come (0 you for twelve months. What you pay is less than what you would pay for the magazines on the newsstands. If you preter to pay cash send only $4.75 with order. For the four books in beautiful haif leather binding. send $6.75. Canadian and foreign postage extra. may be new or rencical Subreriptions Mail Above Coupon for Your Books-DO IT NOW! McClure Building McCLURE’S MAGAZINE New York City comicbooks.com