Judge, 1917-10-06 · page 19 of 28
Judge — October 6, 1917 — page 19: what you’re looking at
What you’re looking at
This page contains editorial commentary on contemporary social issues alongside war-related advertising. The left column presents brief satirical observations on topics including: Coney Island police encouraging "spooning" (courtship); King George's new honor of "dame" for women (deemed unappealing to Americans); family disputes; women's suffrage (the House of Commons removing iron grills from the Ladies' Gallery after granting the vote); a wife suing for divorce after searching her husband's pockets; and the Treasury Department ruling on who constitutes a family's "head." The right half features a full-page AT&T advertisement titled "The Instant Summons," comparing the telephone's military utility to Sir Walter Scott's *Lady of the Lake*—where Highland warriors spring instantly to their chieftain's call. The ad argues Americans must show similar readiness to support the war effort through telephone communications infrastructure. This reflects how corporations leveraged World War I patriotism in marketing during 1917.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
'UDG MAN cies men are "Sear: D Vote, Nn other What's lemand- are all ar of the Ww York to the a few White pusands e, then have to all men Rankin re not ere not Festern She ir wo- get the legis. » from mmon ething down ‘0 one ge. mmit- styles red to yer of » bad would nsible October 6, 1917 inst the weaker, but it scems as if the fashions in women’s dress the past few years should have hardened the men to anything the future might have in store. s 1 police have instruc- tions to allow “spooning” in order to encourage matrimony. But what about a “spooner” who is already married? 2 ING GEORGE has established a new “order” of merit which can be conferred on women, but as it carries with it only the title of “dame” there is not likely to be any great rush for it by American women. That word is too suggestive of Mother Goose. 2 “HAVE the family jai cry just now. TI what sort of family jars is meant. is one kind that should be got rid of as soon as possible. HE Coney Isla is a popular THE House of Commons has actually ap- propriated five pounds to remove the iron grill from the front of the Ladies’ Gal- lery. Having given them the vote it thinks it might as well take down the rest of the bars. 2 A NEW YORK court decided in favor of awife who went through her husband’s pockets at night for money enough to live on, and so he took his trousers to bed with him. Then she sued him for divorce and that scheme was a failure when the alimony was due. e THE Treasury Department has ruled that the “head of the family” is the one who supports it. This decision will send a good many masculine heads into the basket. e Copyright, 1917, by Leslie-Ju Company. Entered a the Bontsatiee af New York ta’ eecoad-class sail matter. Cable address “Judgark.’ Telephone 6632 Madison Square. Published weekly by Leslie-Judge Company, Brunswick Building. 225 Fifth Avenue, New York ing Wy: Jobo A. Sleich SUBSCRIPTION RATES One year, 52 numbers =~ Six months, or 26 oumbers Thirteen weeks- - - - 1 Payable in advance or by draft on New York, or by ~85.00 8.50 5 ¢ protected by copyright ia reat Britain. t be found at any newsstand, the pub- bligations if that fact be promptly . 20 cents, the’ United States, its dependencies, and adian Provinces add 50 cents a year for oreiga countries add $1.00 a year. <1 & Boston, Jurlge is printed by the Schweinler Press. The Instant Summons “Instant, through copse and heath, arose Bonnets and spears and bended bows; +4 2 E% As if the yawning hill to heaven A subterranean host had given.” The whistled summons of Roderick Dhu, the hero of Scott's “Lady of the Lake,” caused his Highland warriors literally to spring from the earth. Ere the echo died away, from behind oush and rock emerged the loyal and ready clansmen. In armed silence they awaited their chieftain’s bidding and typified his might. Today the Commander-in-Chief of our nation’s armed forces and the re- sources behind them, can, by lifting the telephone receiver, instantane- One Policy One System ously set in motion all the vast ma- chinery of warfare, munitions, trans- portation and food conservation. Like the Scottish mountaineers, the American people must stand in loyal readiness to perform any service in furtherance of the nation’s high aim. Such a spirit of co-operation and sacrificing of individual interests can alone make certain the accom- plishment of the great task to which our country is committed. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES: 5 sal Universal Service HIS amusing picture, in full colors, 9x12, mounted ona heavy mat, ready for the frame, will be sent postpaid for twenty-five cents. JUDGE ART PRINT DEPARTMENT “War Babi 225 FIFTH AVENUE NEW YORK CITY